Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its...
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
View ArticleTicker: Former WH Press Secretary Karoline Leavitt Joins Fox News
Leavitt starts her new role in November.
View ArticleHealth Marketing Is Moving From Information to Navigation
This post was created in partnership with Publicis HealthKey takeawaysA health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a TikTok scroll, […]
View ArticleHow MLB Made an Urgent Pitch to Fans for the 2026 Playoffs
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
View ArticleBrands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers
This post was created in partnership with IbottaElevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands earn a spot in their […]
View ArticlePeople Are Getting Together—Will Brands Meet Up With Them?
This post was created in partnership with Atmosphere TVConsumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents...
View ArticleBuilding the Right Team Is More Important Than Ever for Marketers
This post was created in partnership with Weber ShandwickAs AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong...
View ArticleAward-Winning Agencies Talk TikTok
This post was created in partnership with TikTok for BusinessMedia buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and make […]
View ArticleWalmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery
Items from third-party sellers could soon arrive alongside shoppers' grocery orders.
View ArticleCNN’s Top Anchors to Host Sunday Night Specials Ahead of Midterms
Abby Phillip kicks off the rotation schedule for the two-hour specials.
View ArticleOpenAI Wants ChatGPT Ads to Become a Permanent Line Item in Agency Media Plans
An Agency Partner listing shows OpenAI building the holding-company sales layer that Meta and Google use to lock in recurring spend.
View ArticleBetterHelp Wants To Give Women Permission to Rewrite The Rules
Women are used to living in the space between contradictions. Set boundaries, but be flexible. Succeed at work, but never at the expense of your personal life. Be yourself, but […]
View ArticleTreasure AI Unveils Agentic Marketing Products and Features at Agentic World...
This week, Treasure AI (formerly Treasure Data) hosted Agentic World 2026 in Miami.
View Article5 Marketer Moves In October So Far: Red Lobster, Rocket Companies, and More
A roundup of the biggest marketing leadership moves from the month so far.
View ArticleThe Five’s Jessica Tarlov Has an Ear for Intentional Conversations
The Five co-host credits her success to being prepared, curious, and human.
View ArticleBrian Niccol On Starbucks’ Food Ambitions, Weeks Before Chipotle...
In an interview with ADWEEK, the CEO said Starbucks is 'pretty darn good' at breakfast. The afternoon is another story.
View ArticleADWEEK Agencies Advantage: Brands Stall the Shift to Performance Pay
Under pressure from AI and shrinking client budgets, agencies need to advocate for a more sustainable model to take hold.
View ArticleAds of the Week: 12 Campaigns That Caught Our Eye, From Wet Ones to Ikea
Asics, Twix, Ikea, Wet Ones, and more are behind the week’s most notable ads.
View ArticleReinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy...
How to reposition struggling businesses and finding your way through your customers.
View ArticleStarbucks Is Reportedly Eyeing Chipotle, But The Burrito Chain May Be More...
A deal would reunite Starbucks CEO Brian Niccol with his former company
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