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ADWEEK Commerce Advantage: Back-to-School Trends Point to What Marketers Can...

Inflation and the labor market could result in soft consumer spending.

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How Lowe’s Turned Its NFL Sponsorship Into a Play for Gen Z

As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways

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Wellness Brand Rouge Care Let AI Agents Buy Its TV Ads, and Made 5x Its Money...

The CTV campaign used two agents, one for planning and one for buying

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Week of Aug 24 Evening News Ratings: ABC and NBC Grow in Both Categories 

WNT gets boost in demo, and NBC crosses 7 million total viewers.

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Personalization No Longer Wins. Relevance Is the Real Competitive Advantage

The real solution requires a connected system that combines identity, customer behavior, and business signals.

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What Primates Can Teach Us About Social Media Marketing

The difference between reaching people and moving them.

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Nvidia Confirms Purchase of Hugging Face for Nearly $13 Billion

The deal is the chipmaker's second-largest acquisition as Nvidia stakes its future on open-source AI.

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Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech

Disney adds Jennifer Creegan as head of marketing technology and operations.

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Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers...

Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.

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How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With...

Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.

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