GoDaddy Buys Marketing Platform Main Street Hub
There will be no controversial Super Bowl ads from domain provider and cloud platform GoDaddy this year, but that hasn't kept the company out of the news. GoDaddy announced an agreement to acquire Main...
View ArticleTeam Visa’s Athletes Use Social Media to Preview the Company’s Winter...
Olympic athletes chase gold, silver and bronze. But for their everyday spending needs, Visa's fantastic blue plastic sure comes in handy. Almost all of the 54 members of the company's Olympic and...
View ArticleFacebook Acquired Identity Verification Provider Confirm
Facebook appears to be working on some new ways to check IDs. Confirm, which developed technology that enabled verification of government-issued identification, such as driver's licenses, announced...
View ArticleColorComm Launches Men of Color in Communications to Promote Diverse Leadership
ColorComm, an organization for women of color in advertising, PR and communications industries that launched in 2011, is introducing a new group called Men of Color in Communications. MCC aims to...
View ArticleCBS Is Reviving Murphy Brown Next Season
Once NBC's revival of Will & Grace became one of this season's biggest hits--and ABC scheduled a Roseanne return for midseason--it was only a matter of time before a rival decided to bring back...
View ArticleWieden + Kennedy London Fires Partner, Chief Strategy Officer and 10-Year...
This week, Wieden + Kennedy London fired chief strategy officer Paul Colman, a global partner who spent more than 10 years with the agency. "I can confirm that Paul Colman will no longer be working at...
View ArticleBill Hader Gets His Mind Blown Stacking Flavors in Pringles’ First Super Bowl Ad
When you stack different Pringles flavors on top of each other and eat them all at the same time, crazy fun things happen to your taste buds. At least that's the premise of the brand's 30-second Super...
View ArticleAmazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...
View ArticleMcDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement
McDonald's USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate's vice president of brand content and Lizette Williams comes aboard in the...
View ArticleThe Martin Agency Promotes Karen Costello to CCO in the Wake of Joe...
The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December...
View ArticleNielsen Social Content Ratings Will Now Include Instagram
In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media...
View ArticleApple Gets Its Animojis to Sing Nominated Songs in Amusing Ads for the Grammys
Animojis are one of the more buzzed-about features of iPhone X. The phone's TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations...
View ArticleWhy You Should Be Prepared for Facebook Ad Prices to Rise
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent...
View ArticleAnother Campaign Wants You to Adopt a Dog After Listening to Its Playlist
Dieste's got your new Jam! We're referring to the computer-generated star of the agency's unconventional push for nonprofit Dallas Pets Alive. He's not the typically cute, cuddly canine we've come to...
View ArticleFacebook Launched a Gaming Creator Pilot Program
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global...
View ArticleApple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a...
Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to...
View ArticleAmazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super...
Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen...
View ArticleSonos Closes Its Flagship Store in New York to Support Net Neutrality
Sonos, the consumer electronics company most well-known for its smart speakers, is closing its flagship New York store today with an accompanying message about the importance of net neutrality. The...
View ArticleNBC Sports Is About to Make $1.4 Billion in 22 Days Thanks to the Super Bowl...
For the athletes involved, the two major sports events occurring over the next few weeks--Super Bowl LII and the 2018 Winter Olympics--represent the culmination of years of training, laser-focus and...
View ArticlePersonalization Is a Priority for Retailers, but Can Online Vendors Deliver?
Call it the Nordstrom versus Amazon problem. Stores like Nordstrom excel at "white-glove service." Its staff may recognize your face and even greet you by name as they direct you throughout the store....
View Article