Struggling MDC Partners Reports Net Loss for Third Quarter
Today, ad agency network MDC Partners reported a net loss of $18.2 million for the quarter ending on Sept. 30. The $18.2 million net loss over the quarter compares to a net income of $14.1 million over...
View ArticleLinkedIn Sponsored Content Campaigns Can Now Be Tracked via Google Campaign...
LinkedIn Monday announced a further measurement integration with Google Campaign Manager (formerly DoubleClick Campaign Manager). The professional network revealed an integration with Google Campaign...
View ArticleJohn Carpenter Releases Spooky Score for Horror Streaming Service
John Carpenter has not only directed some of the most terrifying films ever--like 1978's Halloween and 1982's The Thing--but he was responsible for composing their creepy soundtracks as well. This...
View ArticlePuma Sends $300 Million Global Media Account to Havas
Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019. The appointment follows a global review handled by media strategy consultancy ID...
View Article3 Ad-Tech Stories You Need to Know This Week
Last week, BuzzFeed published an article exposing security deficits that leave the Android app ecosystem vulnerable to fraud, prompting politicians to call Google out over its relative inaction over...
View ArticleJ.M. Smucker Company Consolidates U.S. Creative and Media Business With Publicis
The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe. According to multiple sources...
View ArticleHow Much Social Engagement Is Being Driven by Talent From TV Shows and...
Nielsen Social Content Ratings took a deeper look at the impact of television-related accounts on Facebook, Twitter and Instagram that are representing talent from TV shows and athletes. The...
View ArticleSuper Deluxe’s Last Project, The Passage, Will Stream This Week
The last project from Super Deluxe, a digital media company from WarnerMedia's Turner that is shutting down, will be available to stream on Friday. The Passage, billed as a modern-day silent comedy,...
View ArticleVertical Networks May Be the Future of Influencer Marketing
One of the terms internet startups loved to use in the early days with venture capitalists was "one-stop shop." It signified a company that provides a multitude of services--one that's able to service...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View ArticleApple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative...
There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling...
View ArticleThis Newsstand Is Filled With Inaccurate Headlines You May Have Seen on...
What better way to take a stand against disinformation than taking "headlines" seen online, printing them on fake magazine covers and placing them in a mock newsstand? That's the route the Columbia...
View ArticlePinterest Shared 7 Steps for Brands Launching Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its...
View ArticleNational TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads...
Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue--$45.5 billion--as in the 2016-17 season, according to new data from...
View ArticleWhat to Know About Emerging Marketing Trends, According to eMarketer’s Chief...
The world is changing--that isn't news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of...
View ArticleJames Patterson’s Upcoming Novel, The Chef, Is Available Early via a...
Facebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network's creative team jumped at the chance to collaborate with the...
View ArticleMichael Bloomberg Hired Droga5 to Make Ads Promoting Democratic Party...
Independence USA PAC, the political action committee launched by former New York City mayor Michael Bloomberg, commissioned independent agency Droga5 to work on its efforts to elect Democrats around...
View ArticleNeed to Get Your Creative Juices Flowing? Try Recess, a New CBD-Infused...
Watch out LaCroix and Spindrift, there's a new sparkling water brand on the block and it has some seriously chill vibes to spread. Recess, a line of CBD-infused sparkling water, launched earlier this...
View ArticleFaux Influencers: Are They Just Like You?
Over the past year, there have been predictions that the influencer marketing bubble would pop. Instead, however, we are witnessing an evolution. In a survey by the World Federation of Advertisers, 65...
View ArticleCar Shoppers in 2 Cities Can ‘Tweet to Test Drive’ a Mini Countryman
Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network. The program is available exclusively in San Francisco and Los Angeles...
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