Video: Impossible Burger Cooked Up an Even Tastier Beef-Free Version
When Patrick O. Brown founded Impossible Burger seven years ago, his mission was simple: use technology to create a food product that tasted like meat but didn't come from animals. A year after...
View ArticleInfographic: 73% of Millennials Use Their Phones to Shop Online
When it comes to the intersection between tech and retail, there's no one-size-fits-all approach--especially for mobile. A new report from market research company GfK found that while a whopping 71...
View ArticleHow Brands Can Stand Out From the Crowd at an Astounding Event Like CES
To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you're not alone. I've done the rodeo many times, launched products...
View Article11 Government Speakers Back Out of CES Because of the Shutdown
Not even the Consumer Electronics Show can escape the effects of the ongoing government shutdown. Nearly a dozen government speakers, including Federal Communications Commission Chairman Ajit Pai and...
View ArticleMark Zuckerberg’s 2019 Personal Challenge Is Talking About the Future of...
Facebook CEO Mark Zuckerberg would probably like to see his personal challenge for 2019 turn out a wee bit better than his personal challenge for 2018 ended up. Zuckerberg pledged in a Facebook post to...
View ArticleAnheuser-Busch’s Biggest Super Bowl Push Ever: 5 Brands, 7 Products and More...
Anheuser-Busch is planning its largest Super Bowl lineup ever this year. The company will tout five brands and seven products during the Big Game with a massive media buy of five-and-a-half minutes of...
View ArticleDespite Mainstream Hurdles, More VR and AR Announcements Expected In 2019
Say what you want about the worlds of virtual reality and augmented reality--it's gimmicky, it's revolutionary, it's expensive. But while it's still too early to tell where it's going or how big of a...
View ArticleHow Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires...
There's no one way to describe Adrian Parker. As the vp of marketing for Patr?n Tequila and Grey Goose Vodka, he leads the brand and digital experience for both liquor brands by day and makes music...
View ArticlePersil Returns for Its Fourth Consecutive Super Bowl
Persil ProClean is returning to pro football's biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing,...
View ArticleSurprise, It’s Another Autonomous Grocery Delivery Pilot
U.S. retail giant Walmart announced yet another autonomous grocery delivery pilot--this time it's with last-mile vehicle company Udelv in Surprise, Arizona, which is just outside of Phoenix. This...
View ArticleBuzzFeed News’ Netflix Show Won’t Get a Second Season
BuzzFeed News' show on Netflix, Follow This, isn't getting a second season. But in the cutthroat landscape created by digital publishers competing for attention, the news organization did manage to get...
View ArticleTwitter is About to Test a Bunch of Features for People and Publishers
Twitter used CES to detail some new features it will begin testing, for both users and publishers. Karissa Bell of Mashable reported that Twitter will establish a beta program in the coming weeks for...
View ArticleRobotic Sex Toy Company Offered $50,000 of Media by YouPorn After CES Pulled...
In 2018, the Consumer Electronics Show faced charges of sexism after it failed to secure a single woman speaker for its keynote speeches over the course of the event. This year, those charges are again...
View ArticleInstagram’s iOS Users Will Soon Be Able to Share Feed Content Across Multiple...
Instagram confirmed that it is rolling out the ability to publish feed posts to multiple accounts simultaneously to all iOS users. A spokesperson said, "We are rolling out this feature to provide a...
View ArticleWant Facebook Engagement? Post Videos, and Make Them Funny or Inspirational
The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool...
View ArticleWhy Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and...
As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior...
View ArticleHow Technology Is Reshaping the Concept of Play
A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for...
View ArticleSuper Bowl LIII Is ‘Over 90% Sold’ With 3 Weeks to Go, CBS Says
CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl...
View ArticleA Brooklyn Bodega Is Selling ‘Jakelin’ Coke Bottles to Honor a Child Who Died...
Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group...
View ArticleSears Chairman Eddie Lampert Refuses to Let the Chain Go
Sears chairman Eddie Lampert's investment firm upped its bid for Sears Holdings to nearly $5.1 billion, and the retailer will live to see at least Sunday. According to a regulatory filing, as of Jan....
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