Luke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad
Get ready to up close and personal with Luke Wilson's smile--and his mouth--in Colgate's ad for the Super Bowl LIII. The 30-second spot which will air during the second commercial break of the third...
View Article3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture
Whether it's from a desire to escape the anxieties of modern life or simply an artistic form of nostalgia, the visual techniques of the recent past are now helping define the look of the present. In...
View ArticleGoogle Is Expected to Get Hit With a Third Antitrust Penalty
The European Union is expected to soon announce another antitrust fine against Google--this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner...
View ArticleMcCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View Article4 Ways to Keep Customer Data Secure on Social Media
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand...
View ArticleHow Brands Can Navigate Successfully Through a Rebrand
What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away....
View ArticleLexus Isn’t in This Year’s Super Bowl, but the Brand Released a Football Ad...
Lexus is sitting out the Super Bowl this year but, ahead of the game, the brand is launching a four-minute football-themed ad touting some "new" safety features and technology for quarterbacks. Taking...
View ArticleFoods Dominated Facebook IQ’s Topics to Watch for December 2018
People on Facebook worked up quite an appetite during December, as bibim-guksu, crab dip, pimento cheese and ube halaya were all Topics to Watch for the month, according to the social network's...
View ArticleBetches Is Launching a New Dating App That Lets You Pick Dates for Your Friends
Betches, the digital media brand geared toward women, is looking to get into the love business. Specifically, it's launching a new dating app called Ship that allows users to vet prospects with their...
View ArticleBeeswax Scoops Up $15 Million in Funding to Help Brands Bring Media Buying...
New York-based ad-tech company Beeswax announced a $15 million funding round led by RRE, Foundry and Amasia with participation from You & Mr Jones. The Series B funding brings Besswax's total...
View ArticleKia Will Fund a Scholarship Instead of Paying for a Celebrity in Its Super...
In recent years, Kia has become synonymous with running Super Bowl ads that star a celebrity. The brand featured Aerosmith's Steven Tyler in 2018, Melissa McCarthy in 2017, Christopher Walken in 2016,...
View ArticleA Viral Hit, 7 Months Delayed: Aeroméxico’s DNA Ad Shows the Unpredictability...
If you work for an ad agency, you might not want your client to read this. But then again, maybe absolutely do. In recent days, an Aerom?xico ad that plays on some Americans' anti-Mexico sentiment has...
View ArticleThe Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable...
Landis Smithers, chief creative officer of The Standard, knows a thing or two about bold creativity and innovation. Known for daring and disruptive stunts, including the recent "Ring Your Rep" campaign...
View ArticleKristen Chenoweth Teaches Dogs to Bark the Avocados From Mexico Jingle in...
Avocados From Mexico's Super Bowl teaser has gone to the dogs. Actress Kristen Chenoweth stars in the 15-second teaser, alongside three pups, who she tries to teach to bark the trade group's signature...
View ArticleOlay’s First Super Bowl Ad Is a Literal Nightmare, Starring Former Horror...
Super Bowl spots are often humorous, and they're frequently poignant. Rarely, however, are they scary. Olay is shaking up that precedent with its first-ever Super Bowl ad. Today, the brand released...
View ArticleLinkedIn Is Debuting Interest Targeting Based on Content Users Share and...
Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network's Campaign Manager. LinkedIn Marketing Solutions senior product manager Jae...
View ArticleYouTube TV Expands Nationally Just in Time for the Super Bowl
With the Big Game right around the corner, YouTube TV is expanding nationally. YouTube TV offers viewers access to more than 60 networks, including ABC, CBS, FOX and NBC, as well as cable networks...
View ArticleHulu Names Telaria Programmatic Partner of Record
Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement...
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