Condé Nast Names 2 Agency Veterans as Creative and Strategy Leads for...
Over the last several months, publishing giant Cond? Nast (Vogue, Vanity Fair, The New Yorker, Wired, GQ, etc.) has rebranded its in-house agency CNX and strengthened that division by hiring top talent...
View ArticleMove Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
Celebrity endorsements are by no means a new phenomenon. For decades, brands have been investing their marketing budget into celebrities and athletes all in an attempt to attract, engage and retain...
View ArticleIn Their First Film Together, Lenny and Zoë Kravitz Visit Their Family’s...
Just days before her Super Bowl ad debut, Zo? Kravitz is also starring alongside her father, Lenny Kravitz, in a new campaign for luggage brand Tumi. The video launching the Alpha 3 collection features...
View ArticleHow Brands Can Navigate the Esports Space Like Seasoned Pros
Gaming is on track to become bigger than any other sport. In 2018, it's estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League...
View ArticleMr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super...
Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since...
View ArticleCasper’s Newest Product Release Is a Smartphone-Enabled Bedtime Light
Casper may have started as a mattress company, but since then, it's expanded into other areas of the sleep realm: bedding, bedroom furniture, pillows and even dog beds. But its latest product release...
View ArticleSquarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New...
After five consecutive years in the Super Bowl, Squarespace finally chose 2019 to be the year it would sit out of the ad festivities. That hasn't stopped the brand from launching a major new marketing...
View ArticleBandersnatch Proved That Audiences Want to Engage and Have a Dialogue With...
Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode's...
View ArticleAdweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture,...
We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what's working,...
View ArticleDomino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor...
One thing is quickly apparent when you watch Domino's new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino's. That's because...
View ArticleAudi’s Super Bowl LI Spot Took a Stand—and It Paid Off
To really understand the Audi 2017 Super Bowl spot, "Daughter," and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had...
View ArticleAmazon Studios Returns to the Super Bowl With Teaser of Upcoming Series Hanna
After releasing its first ad for Jack Ryan during the Super Bowl last year, Amazon Prime Video will return to the Big Game on Sunday with a 60-second ad for a new upcoming show, Hanna. Based on a 2011...
View ArticleOpportunities for Advertising With Augmented Reality Are More Popular Than Ever
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of...
View ArticleHow Tourism Australia’s Super Bowl LII Spot Reaped Rewards for an Entire Country
Imagine you're a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire...
View ArticleHulu Returns to Super Bowl for Third Straight Year
Hulu is returning to the Super Bowl for the third year in a row with a 30-second spot. Details about the advertisement are still under wraps. The streaming service previously returned to the Super Bowl...
View ArticlePinterest: Here’s How to Change Your Username in the App
Did you know that you can change your Pinterest username after your account has been created? Pinterest uses your username to create your profile's URL. Our guide will show you how to change your...
View ArticleWhy the Super Bowl Isn’t the Optimal Time to Take a Stand
As brands drop teasers and hints about their big-budget ad spends heading into Super Bowl Sunday, one question remains: Is the Big Game the right place for a bold, perhaps political statement? Morning...
View ArticleAirline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting...
Time spent waiting in the airport is largely time wasted. Sure, you can check your phone, hit the Cinnabon and (Wi-Fi gods willing) get some work done, but largely you're just running down the clock...
View ArticleJeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super...
Jeep and Ram have released two more videos in advance of the Super Bowl on Feb. 3, but the company is still mum on their official plans for the Big Game. It's the second release this week for parent...
View ArticleFacebook’s Financial Results and User Totals Showed No Signs of a...
Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in...
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