From Fashion to Fine Wine: The Unconventional Journey of Jessica Kogan
Jessica Kogan, chief growth and experience officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry,...
View ArticleFor (Re)Brands, It’s Back to the Future
Burger King, M&M's and now Pepsi--each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows,...
View ArticleBusta Rhymes, Lil Yachty and Lando Norris Star in Fast and Furious Google...
Warning: Google Chrome's latest campaign might "Break Ya Neck." That's because the search engine has partnered with the legendary purveyor of some of hip-hop's fastest flows, Busta Rhymes, alongside...
View ArticleThis Brand’s Social Experiment Uses AI to Expose the Dark Side of ‘Sharenting’
Nine-year-old Ella is like many other children born in an age of social media. Her parents often post about her life on the platforms, sharing birthday parties, play time and silly moments. But neither...
View ArticleFox Sheds Light on Fall Premiere Dates With Krapopolis Debut
The Krap is about to hit the fans. Despite delaying its fall schedule due to the ongoing Writers Guild of America Strike, Fox is finally shedding some light on its upcoming lineup thanks to the...
View ArticleShannon Ryan Shines at Telling the Stories of Disney’s Top Storytellers
If you've seen a marketing campaign from Disney in the last few years, chances are Shannon Ryan has had her hand in it. Since she joined the company in 2019, Ryan's marketing purview has expanded to...
View ArticleMicrosoft CMO Chris Capossela Is a Master at Navigating Technology Upheaval
If you'd been lucky enough to catch Bill Gates on the talk circuit in the 1990s, you might also have noticed a fresh-faced assistant at his side, often carrying a canvas bag stuffed with books about...
View ArticleHer Entire Career, Lego’s Julia Goldin Has Mastered Building Brands, Brick by...
The first-ever Lego toy might be unrecognizable to current players: It was a wooden duck, fashioned in a workshop opened by Danish carpenter Ole Kirk Christiansen in 1932. The plastic brick--now the...
View ArticleMolson Coors’ Michelle St. Jacques Revived Coors Light and Elevated Creative...
Imagine walking into the first day of your new role as a CMO to find your biggest rival has used a Super Bowl ad to declare war over ... corn syrup. That was Michelle St. Jacques' introduction to...
View ArticleUPS’ Kevin Warren Transformed the Stodgy Brand Into Something ‘Unstoppable’
When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The company was losing market share with small- and medium-sized businesses despite their dependence on a...
View ArticleMarketing Advice From Adweek’s 2023 Brand Genius Class
For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a "Brand Genius"? That's the question we asked six of this year's...
View ArticleWalmart CMO William White Keeps the Essential Retailer Relevant
After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for...
View ArticlePubMatic and Playground xyz Partner to Solve Scale Woes for Attention-Seeking...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to...
View ArticleWhat Moderna Has Learned About Maintaining Brand Relevance
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased...
View ArticleYour Organization Needs an Updated Revenue Model to Align Under
While you probably won't get your mouth washed out with soap by using a marketing and sales funnel strategy, your revenue generation machine is likely not as effective as it could be. Today's...
View ArticleFalling CPMs and Demand Produce Slowest-Moving Upfront Market in Years
The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022's upfront market, with NBCUniversal and Disney reporting their most lucrative...
View ArticleMarketers Can Breathe a Sigh of Relief After EU Signs Transatlantic Data...
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data...
View ArticleFox’s Unscripted-Heavy Fall Lineup Faces Reality of Writers Strike
Fox is ready to face reality with its fall lineup. Following a delay due to the ongoing writers strike, Fox finally gave a glimpse of its upcoming fall lineup on Monday, announcing the premiere date...
View ArticlePublishers Turn to Livestreaming to Once Again Tap Video Budgets
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video...
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