NFL and Snapchat Use AR to Kick Off 2023 Football Season
To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans' excitement. To start, the new NFL Kickoff Lens can be customized to...
View ArticleHow Disney Advertising and Mercedes-Benz Take College Football Beyond...
What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched...
View ArticleAfter Winning Verizon Business, Ogilvy Snags Telecom’s Consumer Account
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had...
View ArticleCresco Labs Breaks Ground as First THC Brand to Advertise on Spotify
Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal--which includes programmatic buys, in-app digital...
View ArticleAdweek Podcast: Why Corporate America Can’t Ignore the Loneliness Epidemic
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on...
View ArticleInclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No...
After George Floyd was murdered in 2020, those who embraced diversity, equity, inclusion and compassion weren't meant to be the vanguard but, rather, the norm. Calls for change that began more than...
View Article24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer
An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the...
View ArticleThe Unspoken Truth About CMO Churn
The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm...
View ArticleHow Gaming Marketers Innovate to Reach a Changing Audience
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a...
View ArticleRestaurants Are Innovating With Takeout in Mind. Here’s Why.
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It wasn't exactly a surprising development. Like any retail establishment...
View ArticleMarketing Vanguard Award Honorees Share Leadership Advice
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief...
View ArticleWhy Marketers Are Paying Greater Attention … to Attention
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to,...
View ArticleWhy the VMAs’ Biggest Winners Are Toyota, Burger King and Other Partners
Even before the VMAs kick off tonight, partners such as Toyota, Burger King and more are looking like the big winners. Unlike the Emmy Awards, which are delayed due to the writers and actors strikes,...
View ArticleMore Than Marketing: UPS and Autodesk Made Diversity a Business Imperative
More than a marketing initiative, diversity, equity and inclusion is a matter of good business to companies such as UPS and Autodesk. Speaking at Brandweek in Miami, Dara Treseder, CMO at Autodesk, and...
View ArticleRhode Island Encourages Tourism With a Giant AR-Enabled Stuffed Clam
To encourage tourism, the Rhode Island Commerce Corporation is taking a large sculpture of a stuffed clam (also called a "stuffie") to airports in key flight markets across the U.S. through the end of...
View ArticleJeep Brings Back Derek Jeter for Grand Wagoneer Campaign
Hannah and Derek Jeter are both Jeep people. Hannah grew up with both parents driving Jeeps on St. Thomas in the U.S. Virgin Islands, while baseball Hall of Famer Derek grew up in Michigan near where...
View ArticleBack Market Takes a Bite Out of Apple’s Keynote Event With Ad Hyping...
Back Market, a marketplace for refurbished devices, is on a mission to steal Apple's thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple's...
View ArticleBrave Commerce Podcast: Mastering Data in the Consumer Goods Industry
In this episode of Brave Commerce (recorded live at Adweek in New York), Jay Picconatto, vp of advanced marketing solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to...
View ArticleAsk Yourself These Questions for a More Successful Rebrand
The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right...
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