Quilted Northern Selects Orchard as New Creative Agency
Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is tasked with creating work that makes consumers who aren't currently...
View ArticleThe Philadelphia Inquirer Launches Brand Campaign Celebrating Its ‘Philly Bias’
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a...
View ArticleIn True British Style, McVitie’s Stands Up to Copycats in the Snack Aisle
Legend has it that a McVitie's biscuit (or "cookie" in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie's treats over British snackers that they...
View ArticleComedic Burger King France Ads Shed Light on Secret Soccer Field Conversations
Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can't be overheard by the opposing team or even...
View ArticleTennessee Titans Use Stadium AR to Bring Augmented Reality to NFL Games
Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts. The Stadium AR platform...
View ArticleThe Writers Strike Is Over. What’s Next for Advertisers?
TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of Motion Picture and Television Producers. However, with TV sales hit...
View ArticleWhat’s AI Actually Good for Right Now?
It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then, the questions we've needed to ask about the technology have...
View ArticleHonda Celebrates Its History With AR Murals in New York, Los Angeles
Honda is celebrating 75 years of innovations with its "Keep Dreaming" campaign, which highlights some of the automaker's past accomplishments while also looking to the future. The campaign features a...
View ArticleWhy Swifties Should Be More Than Just A Target Audience to Brands
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and...
View ArticleAdweek’s 2023 Breakthrough Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleBrands Are Slowly Going Always-On With Hispanic Audiences
Two years ago, consumer goods giant Danone North America was spending significantly less on media that targeted Hispanic audiences. Many advertisers only purchase Hispanic media for one-off campaigns...
View ArticleAncestry Modernizes the Family Tree With True Stories About Cowboys,...
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry...
View ArticleFCB Hires Martina Suess Cromer From WPP Corporate to Invest in Global Comms
Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a revived role at the IPG agency. FCB is separating...
View ArticleLinkedIn Introduces Generative AI-Powered Tool for B2B Marketers
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn--which was acquired by...
View ArticleExclusive: Netflix Names Amy Reinhard President of Advertising, Jeremi Gorman...
Big changes are coming to Netflix's ad sales team. Adweek has exclusively learned that Netflix has promoted longtime exec Amy Reinhard to president of advertising, with current ad president Jeremi...
View ArticleWhy the ‘Taylor Swift Effect’ Is an NFL Advertiser’s Wildest Dream
The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are ready for it. With the global popstar attending her second game in a...
View ArticleMaximize Your Potential: Natasha Graziano on Reaching Your Peak
The final quarter of the calendar year is already here, but it's never too late to focus on self-improvement and set new goals to achieve before the end of the year. Motivational speaker and mindset...
View ArticleWhy Brand Assets Are So Important in B2B Marketing
Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its "warm and welcoming" mascot. Intel has that catchy chime. These are all examples of "brand assets," and they're...
View ArticleBrave Commerce Podcast: Building Brands in the Omnichannel Age
On this episode of Brave Commerce, Simon Miles, vp of global omnichannel commercial strategy at The Coca-Cola Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about strategies for...
View ArticleAdweek’s 2023 US Midsize Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
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