The Biggest Brand Fails of 2023, and What They Taught Us
There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this...
View Article‘Chewy Claus’ Is the Gift That Keeps on Giving for Pets, Parents—and the Brand
This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of pets across the country through its "Chewy Claus" program. But the popular...
View ArticleAnytime Fitness Campaign Supports the Most Basic of New Year’s Resolutions
People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands' Anytime Fitness encourages just focusing on the basics that will make life a little...
View ArticleLA Kings Use Augmented Reality to Ask ‘Where’s Bailey?’
The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agency Ayzenberg Group to launch the Where's Bailey? AR experience at...
View ArticleTechMagic Podcast: Murderbot Diaries and the Adobe-Figma Merger Failure
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her fifth book written with a previous guest, Irena Cronin, called Spatial...
View ArticleHere’s What You Can Expect From Disney+’s Ad Tier in 2024
Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It's been a big first year for Disney+'s ad tier, with the streaming plan increasing user...
View ArticleThe Speed of Culture Podcast: What Do 2023 Holiday Shopping Trends Mean for...
The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they're spending. Will brands see the boost they need this holiday...
View ArticleDTC and Digitally Native Brands Find Bright Spots in Linear TV
Digitally native brands--diversifying away from performance platforms like Meta and Google--are finding success in a decisively analog, famously brand-building medium: linear television. Five-year-old...
View Article7 CMOs to Watch Out For in 2024
The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market. With most...
View Article2024 Priority List: A New Partnership for the CMO and CEO
At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. One word has dominated our conversations reflecting on...
View ArticleMedia Agencies Increasingly Include Return on Carbon Along With ROI in Plans
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of...
View ArticlePeacock to Broadcast First Commercial-Free NFL Fourth Quarter
Fans tuning into Saturday's NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer commercials. NBCUniversal and the league have partnered for the NFL's...
View Article5 Questions Everyone Has About a Paramount-WBD Merger
And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one...
View ArticleMeta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as a move to comply with regulations like the Digital Services Act. However, with...
View ArticleMarketing Vanguard Podcast: C-Suite Collaboration—The Vital Alliance With the...
Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. In this week's episode, hear from Kickstarter's new marketing lead...
View ArticleBeyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of...
Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange...
View ArticleLiterally Media Acquires Mel Magazine From Recurrent Ventures
Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff....
View ArticleIrritation Over AI Washing Peaks for Marketers in 2023
The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI,...
View ArticleGeico Brings Back the Caveman to Set the Record Straight Ahead of the Super Bowl
Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years--destructive raccoons, talking camels, joyful piglets, gleeful...
View ArticleThe 10 Most Significant Agency Account Changes in 2023
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful...
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