Walmart and Andy Cohen Team Up for Drama-Free Quitters Day Campaign
Andy Cohen's name might indelibly be associated with the dropping of a certain ball in Times Square, but the busy media personality wants to make sure you don't drop the ball when it comes to your New...
View ArticleMarketing Vanguard Podcast: Personalization at Scale With Kraft Heinz
On this week's episode of Marketing Vanguard, we sat down with Cristina Kenz, chief growth and sustainability officer at Kraft Heinz. During the conversation, Kenz delves into her extensive career,...
View ArticleGreenhushing Morphs to Green Silence Ahead of Election Season
As we near what's expected to be a divisive election season, experts expect brands to avoid messaging that could be considered political--and in the U.S. especially, that includes climate change. The...
View ArticleAmazon Layoffs to Impact Hundreds at Prime Video and MGM Studios
Ahead of its ad tier launch, layoffs are coming to Prime Video. Top line Today, Mike Hopkins, svp at Prime Video and Amazon's MGM Studios, announced in a memo sent to employees that the company would...
View ArticleWhy Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger
Peanut butter and jelly. Mac and cheese. Taylor and Travis. Some things just go well together. Like Tiger Woods and Nike. One of the most iconic partnerships in sports has come to an end after 27...
View ArticlePublicis Wish List Creates 100,000 Personal Thank You Films With Help From AI
Publicis Groupe usually creates a holiday video for its employees, which it shares with the industry, and usually those videos are lighthearted and have fun with the two folks at the top of the...
View ArticleMagnum Takes Aim at Knockoffs With Melodramatic Relationship Tale
Picking up a store brand box of frozen treats might just be a way to save money, but a melodramatic ad from Unilever's Magnum warns that it could bring down a whole relationship. In the film from...
View ArticleGousto Goes to Court to ‘Steal the Show’ From Primetime TV
Courtroom TV dramas have had a hold on global audiences at least as far back as the original Perry Mason. Getting lost in the latest binge watch is tempting, but what about dinner? Fortunately, taking...
View ArticleMastercard’s Gen AI Tool for Small Businesses Limits Bias
Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses. People can ask Mastercard Small Business AI an array of questions...
View ArticleTito’s Debuts a Charming ‘Spokescart’ With Mixology Skills in New Ad Series
Lounging by a crystalline swimming pool is a pretty good way to spend an afternoon, but it's even better with embellishments like a few chilled cocktails and a giant umbrella for just the right amount...
View ArticleGreenpeace’s Trilogy of Terror Takes Aim at Climate Change Causes
Last year was officially declared the warmest one on record. Yet humanity has barely changed its behaviors to curb climate change--creating perhaps the greatest horror story of all time. To present the...
View ArticleNetflix’s Ad Tier Hits 23 Million Monthly Active Users, Adds Pause Ads
Netflix is rolling out news to make you take pause. Top line During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally. In addition, the company is...
View ArticleDrumstick Takes Off With Eric André for Its First Super Bowl Ad
Ice cream doesn't have to be for summer, a 96-year-old brand doesn't have to be stodgy and Drumstick and its creative agency Opinionated don't have to be terrified of their first Super Bowl ad. When...
View ArticlePepsi Cherry Picks Millennials to ‘Get Wild’ for New Campaign
Flag football and lullabies may never be the same thanks to Pepsi. After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a new...
View ArticleJosh Allen and Peppa Pig Get Caught in a Crossfire in Paramount+’s NFL Wild...
Paramount+'s "A Mountain of Entertainment" campaign is back, this time featuring the Buffalo Bills' Josh Allen alongside Peppa Pig. "Crossfire" is the 14th installment in the long-running campaign for...
View ArticleHow to Start an Agency, One Letter at a Time. Or HTSAAOLAAT, for Short
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its challenges,...
View ArticleDisney Kicks Off Upfront Season With New Advertising Offerings
Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season. In front of executives from brands, marketers, and advertisers, the...
View ArticleDoorDash Picks Wieden+Kennedy to Lead Brand Strategy and Super Bowl Campaign
DoorDash is adding another top shop to its already stacked agency roster. In addition to working with The Martin Agency, Adweek's 2020 and 2021 U.S. Agency of the Year, and Gut, Adweek's 2023...
View Articlee.l.f. Beauty’s True Crime Parody Calls for End to Cosmetic Theft
True crime isn't always about murder. The genre can also include small-time scams, corporate espionage and, in e.l.f. Beauty's case, missing makeup. The brand ventured into the true crime game with...
View ArticleAB InBev Named First Global Olympic Beer Sponsor, With a Twist
Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there's a plot twist: Corona Cero 0.0% beer will be the breakout star....
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