WhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo Movie
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S....
View ArticlePage Six’s Video Studio Launch Separates It From the NY Post
Page Six, the celebrity and gossip arm of the New York Post, has spent one year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its...
View ArticleA+E Networks Adjusts Ad Sales Team to Bolster Digital Solutions Ahead of Upfront
A+E is making ad sales adjustments. Top line Today, A+E Networks announced it's realigning its ad sales team, adding new team members to strategically bolster its digital, multiplatform and data-driven...
View ArticleVolkswagen Kicks Off 75th US Anniversary Campaign With a Super Bowl Ad
In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable...
View ArticleWeird Science: Mutant Lab Rats Tout ‘Best Coffee’ From Growing Brand Goodboybob
A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they'd like to put some data behind their opinions. In a new campaign from independent agency Erich...
View ArticleLiquid Death Jabs at Beer Ad Tropes for Tie With Netflix’s Rebel Moon
Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor,...
View ArticleThe Potential of AI to Improve Customer Service With Office Depot’s Kevin...
In the past 18 months, the use of artificial intelligence has become increasingly commonplace, with businesses across all industries beginning to integrate it into their processes. While we have...
View ArticleU.K. Marketers Gear Up for 2024 Budget Boost
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in...
View ArticleTwitch Quietly Ends Partnerships With Rolling Stone, Complex, Vice
Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with...
View ArticleNew Agency Business Expected to Rise in 2024
Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business....
View Articlee.l.f. Cosmetics Shines Bright in Super Bowl Comeback
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its...
View ArticleMarketers Shift to IP Address Band-Aids Amid Cookie Deprecation
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of...
View ArticleGoogle’s Gen-AI Search Is Powering 84% of Queries, Study Finds
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge...
View ArticleLivestream Shopping in the US Awaits Its Breakout Creator Era
The runaway success of livestream commerce in China has made headlines in the U.S., but replicating that magic has so far been thwarted by back-end tech challenges, changing user behavior and talent...
View ArticleWarner Bros. Discovery Makes Its Upfront Return Official
Warner Bros. Discovery is in. Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden. Between the...
View ArticleAustria Parodies AI Ads With Its ChatSkiPT Tourism Campaign
Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society's trends while promoting the beauty of their locations. And now, it's the...
View ArticleCES 2024 and Eureka Park Unveiled Tomorrow’s Neatest Trends in Consumer Tech
As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging...
View ArticleDon’t Do Dry January? It’s the New ‘Don’t Buy This Jacket’
As the founding partner of a booze-free spirits brand, it's heretical for Marcus Sakey to say the following: "Don't do Dry January." And yet, the Chicago-based entrepreneur stands by the message, with...
View ArticleThe 2024 Ad-Tech Battleground: Identity and Politics
As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. elections. If they don't...
View ArticleSamsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech
Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short...
View Article