Google Turned an Austin House Into a Giant, Connected Fun Home to Promote...
Artificial intelligence is definitely about to take over your living room--that is, if Google has anything to do about it. For South by Southwest, the Mountain View, Calif.-based company souped up a...
View ArticleOutdoor Voices Promotes Its AR App at SXSW to Get People Outside—and Shopping
For a company whose slogan is "Doing Things," Outdoor Voices couldn't have picked a better weekend with great weather to promote its new augmented reality app. Outdoor Voices encouraged consumers and...
View ArticleHow L’Oréal Is Using Tech to Make Thousands of Custom Skin Shades
If you've ever stepped into a drug store or specialty shop for makeup, you know how daunting it is to find the right foundation shade to match your skin tone. The colors are only made to match a...
View ArticleThose Red, Oppressive Smocks Worn in Handmaid’s Tale Go Up in Flames at SXSW
The Handmaid's Tale is stirring up a major resistance at SXSW as part of a marketing stunt for the upcoming season of the Hulu show, by setting fire to the oppressive red and white costumes that the...
View ArticleWhy Starz Created a Sensory Space at SXSW to Promote Its 2 New Shows
Manicures, custom t-shirts, candy, pins and tunes; these are just a few of Starz's favorite things for its activation at South by Southwest. Created to promote the network's two new shows, Sweetbitter...
View ArticleBumble Wants to Empower Women to Make Real Life Connections at SXSW
Bumble, the three-year-old dating app where women make the first move, created a space to empower and educate women this weekend at South by Southwest in Austin, Texas. The app is one of a number of...
View ArticleNCAA Launches Latest Brand PSA Focused on Inclusion
On the eve of the annual March Madness college basketball tournament, the NCAA and its agency SS+K have launched their latest brand PSA campaign. Titled Label Me, the work premieres today on the...
View ArticleElon Musk and Jonathan Nolan’s Gorgeous ‘Trailer’ for SpaceX Draws...
Towards the end of an hour-long Westworld panel at SXSW, Elon Musk dropped by for a last-minute talk with Jonathan Nolan, the creator of HBO's Westworld, to discuss the future of transportation and how...
View ArticleMelinda Gates Wants a Radical Redesign of How We Think About the 21st-Century...
When Melinda Gates was hired at Microsoft, she was the only woman in her hiring class. During orientation, a new colleague picked a fight with a vp at the company--Gates later learned that colleague...
View ArticleQuartz’s New Chatbot Is Bringing Conversational News to Facebook Messenger
This year's South by Southwest has been a world filled with over-the-top brand activations, surprise visits from Elon Musk and plenty of new products. Quartz took advantage of the atmosphere of the...
View ArticleABC Pulls a Black-ish Episode That Would Have Touched on National Anthem...
Black-ish is usually one of ABC's most brand-friendly shows, but the network decided not to air a politically charged episode of the sitcom that could have potentially alienated some of those...
View ArticleFacebook Watch Is Getting 25 Exclusive Weekday Afternoon MLB Games
Major League Baseball will make 25 weekday afternoon games available exclusively via Facebook Watch during the 2018 regular season. Terms of the deal were not disclosed, but sources familiar with the...
View ArticleNew Motorola Spots Encourage Us to Take a Hard Look at Our Smartphone Habits
It's happened to all of us at one time or another. We're trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and--wham--we...
View ArticleBarbarian Nabs First Account Win After Long Dry Spell
Barbarian announced it has been named global creative agency of record for L'Oreal's Essie nail polish brand, a feat for the New York City shop that has been working to turn itself around since it took...
View ArticleMcDonald’s Expands Relationship With Omnicom, Signing Content Collective as...
Nearly two years after consolidating its advertising business with Omnicom, McDonald's has further expanded the relationship by choosing the holding company's Content Collective division as its...
View ArticleNancy Dubuc Is Leaving A+E Networks and Talking With Vice Media to Replace...
A month after losing out on the chance to become Amazon Studios' next chief, A+E Networks president and CEO Nancy Dubuc announced that she is leaving the company on April 16 after almost two decades....
View ArticleInnocean Places Chief Creative Officer Eric Springer on Leave in Wake of...
Hyundai's Innocean has placed chief creative officer Eric Springer on leave less than a week after Adweek broke the news of a lawsuit accusing him and the agency of sexual harassment, discrimination,...
View ArticleAlexa Is Your Helpful TV-Watching Buddy in Ads for Amazon’s Fire TV
If you're trying to watch an episode of Homeland and your mother keeps distracting you by asking questions about the twisting-turning, intricate, high-stakes plot, maybe there's only one correct...
View Article3 Reasons Cryptocurrency Isn’t Worth Your Time
Whether it's for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next "it" product. And it's not just emotionally driven. Partnering...
View ArticleQ&A: The Wing’s Audrey Gelman on the Importance of Creating and Dedicating...
Women-only social club The Wing launched just a year and a half ago, but it already has thousands of members, four locations (with others in the works) and the clout to raise over $42 million in...
View Article