4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...
View ArticleYouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...
View ArticleBelieve It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...
View ArticleHBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...
View ArticleIt’s Time for Marketers to Start Thinking Like Media Companies
Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events...
View ArticleBe in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped...
View ArticleM&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy...
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry,...
View Article4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the...
View ArticleFord Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...
View ArticleFacebook Is Expanding Its Testing of Pre-Roll Video Ads
More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in a...
View ArticleAfter Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in...
It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected...
View ArticleMaltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes...
British candy brand Maltesers proved once and for all that diversity initiatives don't have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in...
View ArticlePinterest Business Profiles Now Include Dynamic Cover Images, Monthly Viewers
Pinterest began rolling out a redesign of its business profiles last week in a process that it said will take a couple of months. The redesigned business profile includes a dynamic cover image, which...
View ArticleOgilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap
Last week, WPP's Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls "Next Chapter."...
View ArticleBrands Hesitated With Marketing on Social Media, and They’re Doing the Same...
Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there's skepticism...
View ArticleTarget Executive Rejoins the Agency World With MDC Partners’ Colle McVoy
Typically, agency talent leaves to go client-side--but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Gray joins Colle McVoy from...
View ArticleHow Frontier Communications Added $4 Million in Revenue With Direct Mail
Direct mail is far from dead--at least, if you're a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment...
View ArticleNestlé Launches Review to Consolidate Portions of Its $633 Million North...
In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate portions of its North American advertising business with four to six agencies, several sources have confirmed to...
View ArticleCourtyard by Marriott Focuses New Campaign on How Millennials Are Redefining...
Courtyard by Marriott, the largest brand within the world's largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than...
View ArticleDuncan Channon, California Public Health Program Launch Campaign Targeting...
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health's CA Tobacco Control Program (CTCP) have a wake-up call for...
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