FIFA Channels Soccer-Loving Kids’ World Cup Excitement in New Global Promos
With the 2018 FIFA World Cup starting three weeks from today in Russia, the marketing campaign for the global soccer tournament is ramping up. Earlier this week, the BBC unveiled an animated film which...
View ArticleFacebook Group Admins Are Getting Some New Features
Group administrators on Facebook are getting some new tools to keep their groups safe and manage them more efficiently. Product director, groups Alex Deve revealed the following new features in a...
View ArticleVerizon’s Emotional New Ad Celebrates Military Family Reunions, Just in Time...
If there's one certainty in advertising, it's the fact that surprise military family reunion spots leave nary a dry eye in the room. Cue an emotional new ad from Verizon Wireless, in partnership with...
View ArticleIn the Vein of Schoolhouse Rock, a Brand Made This Catchy Ode to ‘Overlooked...
Mary Anderson. Alessandro Volta. Marie Van Brittan Brown. They're not exactly household names, but we use stuff created by these and other overlooked inventors almost every day. Hey, let's celebrate...
View ArticleMekanism Launches Media Practice to More Efficiently Meet Client Demands
Independent agency Mekanism is expanding with a new media practice. Mekanism Media will be based in New York and serve as a hub for all four of Mekanism's office and AOR clients. "Overall, we're seeing...
View ArticlePepsi Overtakes Coca-Cola for the First Time as Effie Award’s Most Effective...
2017 was the year of Pepsi? It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those...
View ArticleOne French Supermarket Chain Used Black Markets to Highlight the Absurdity of...
It's heartwarming when a brand uses its scale in the interest of the public good. It's better still when its impact is so massive it changes harmful laws. French grocery chain Carrefour accomplished...
View ArticlePublicis Finally Answers the Ad Industry’s Most Pressing Question: What Is...
"I've been in this business for 20 years, and it is exactly the same as it was 20 years ago. Everything else has changed ... but we haven't. Incremental change won't be enough to save us." In a closed...
View ArticleIs That an Indy 500 Winner or Ad Agency?
Ed Carpenter is in the pole position for Sunday's 102nd running of the Indy 500. Or is Ed Carpenter the name of an ad agency? Following up on our Derby Horse or Ad Agency challenge earlier this month,...
View ArticleHow Live Streaming Videos Can Boost Your SEO
When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That's what happens...
View ArticleCarpool Karaoke Scores Partnership With Porsche, Its First With a Car Brand
The Late Late Show With James Corden has a new episode of its popular series Carpool Karaoke rolling out this week with Adam Levine. None of that is particularly out of the ordinary for the program....
View ArticleTokr Releases First Mainstream Marijuana Spot on iHeartRadio
Cannabis is now legal in California ... but where do you start? That's what a new radio ad--just released to millions of Bay Area listeners in the first advertising push by a marijuana company in...
View ArticleWhy Adobe’s Magento Acquisition Will Supercharge the Customer Journey
Clark W. Griswold's Christmas was in jeopardy--he needed a Christmas tree. Because, of course, Christmas is not complete without that iconic symbol that completes the magical experience of the...
View ArticleESPN Brazil and Samsung Turned Sportscasters Into Emojis, and Everyone Loved It
Every day, real life merges a little more with the digital world, and robots take over more and more human tasks. So it should come as little surprise that ESPN Brazil, in partnership with Samsung,...
View ArticleThe Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the...
As companies struggled to meet Friday's deadline to comply with the European Union's General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone--the...
View ArticleA Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook
After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into...
View ArticleFacebook IQ Explored Why People Like to Shop at Local Businesses
Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ...
View ArticleMany Marketers Aren’t Prepared for GDPR, SAP Study Says
Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a...
View ArticleHow NBCU and A&E’s Partnerships Might Revitalize TV and Radio
This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past,...
View ArticleSnapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the...
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