Why Bozoma Saint John Left Uber After One Year to Become CMO of Ari Emanuel’s...
Longtime marketing veteran Bozoma Saint John, who will be speaking at next week's Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of her own by leaving a top...
View ArticleRamadan Lit Up Snapchat Globally During May 2018
Snapchat released its first-ever Snap Chatter monthly trends report, looking at what its 191 million daily users were talking about during May 2018. The messaging application said 20 percent of its...
View ArticleFacebook Has Some 2018 FIFA World Cup Russia Features of Its Own
2018 FIFA World Cup Russia fun is not exclusive to Facebook Messenger, as the social network revealed some special features of its own for the tournament, which kicks off Thursday. Starting Wednesday,...
View ArticleNope, You Still Can’t Ask Google Assistant for 3 Things at Once
Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant's Multiple Actions feature for three or more actions was live based on a tweet from Google's hardware...
View ArticleJudge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner
Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in AT&T's favor late...
View ArticleA Hotel Chain’s Umbrella Uses LED Strips to Brighten Your Rainy Days
Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of...
View ArticleFlying Planes Upside Down Helps Strategy Executive Dream Up Killer...
Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. "It requires a lot of concentration and...
View ArticleAdweek Holds Second Installment of Its Executive Lab Series, Creating a...
Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York's NeueHouse Madison Square. Check out the best shots from the day, as well as...
View ArticleThis Communications Firm Wants to Help Advertising Overcome Its Whiteness...
From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today's advertising...
View ArticleESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA...
Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But a new...
View Article4 Takeaways on the Future of Advertising From Ken Auletta’s ‘Frenemies’
Ken Auletta, the writer behind The New Yorker's "Annals of Communications" profiles, followed up the New York Times bestseller, Googled, with a thorough look inside the advertising industry. Adweek...
View ArticleThis Machine Learning Model Picked Spain to Win the 2018 World Cup
Statisticians at German technical university Technische Universitat Dortmund built a model that used machine learning to predict Spain will win the 2018 World Cup. The prediction is based on 100,000...
View ArticleIs Cannes Lions Missing Out on an Opportunity to Address Sexual Harassment in...
There is little doubt that the atmosphere at this summer's Cannes Lions Festival of Creativity will be different than in past years. But how dramatic will the change be, and how much of a difference...
View ArticleTwitter Debuts New Way for Users to Discover Tweets for Relevant Topics
Twitter's pitch of being the place to "see what's happening" has become ad nauseam. However, unless you're a power user of the internet, it's often tricky to know which users and hashtags fulfill that...
View ArticleWhich Players in 2018 FIFA World Cup Russia Have the Most Instagram Followers?
Instagram had some fun in the run-up to Thursday's kickoff of 2018 FIFA World Cup Russia, compiling its All-World Team of participating players, by position and number of followers. The Facebook-owned...
View ArticleFor Its First Out-of-Store Brand Activation, Coach Created a Visual,...
This Coach is not your mother's Coach. This week in New York, the legacy fashion brand took a leap into its future with the debut of Life Coach, its first-ever external brand activation (outside of its...
View ArticleA New Way to Say ‘Thank You’ to Co-Workers and Colleagues, From LinkedIn
LinkedIn Wednesday introduced a new way for its members to express gratitude to their co-workers and colleagues. Product manager Hermes Alvarez unveiled LinkedIn Kudos in a blog post, writing that...
View ArticleBolstered by AT&T’s Verdict, Comcast Officially Makes $65 Billion Cash Offer...
It took just 24 hours to answer any lingering questions about the extent to which AT&T's seismic court victory on Tuesday would upend the TV industry. Emboldened by the decision from U.S. District...
View ArticleSummer 2018 Drink Trends on Social Media
If you've been paying any attention to social media for the past five years, or have simply dined out, you know that the ros? craze is real. From influencers who have devoted their entire digital...
View Article