9 Brands That Are Having Some Fun With Father’s Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few...
View ArticleCall Me By Your Name Gets a Peach-Scented Vinyl Soundtrack
The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack...
View ArticleAn Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed...
View ArticleTelemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign...
View ArticleNo Tech? No Worries. How Visit Seattle Markets the City Through the People...
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the...
View ArticleBumble’s Founder Credits the App’s Early Success to Micro-Influencers
CANNES, France--When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn't know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating...
View Article3 Ways to Make Your Marketing More Customer-Focused
"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a "very...
View ArticleAdvertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions...
View ArticleOn the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left,...
View ArticleGoogle Invests $550M in JD.com to Modernize Retail
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Google is investing $550 million in cash in...
View ArticleFacebook Tightened Its Policies on Advertising Accessories for Weapons
Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning...
View ArticleThis 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on...
CANNES, France--Coraz?n, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors...
View ArticleWhat We Learned at Adweek’s Cannes Kick-Off Party
CANNES, France--Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW Marriott for a...
View ArticleT-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying...
T-Mobile said in an internal email acquired by Adweek today that it is taking "some key responsibilities" related to its media strategy, search and analytics in-house and has formed a new partnership...
View ArticleGoodbye, Tronc, We Hardly Knew You
The media rebrand that everyone loved to hate is reportedly going through another name change. Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and...
View Article3 Tips for Creating an Effective Marketing Strategy for Reddit
In May 2018, Reddit overtook Facebook as the third most popular website in the U.S. This revelation closely followed their announcement of a redesign, the first in a decade. Reddit's newfound media...
View ArticleInternational Stars Help Danish Tourists Avoid Sunburns in Insane Musical PSAs
Danes aren't generally known for their swarthy complexions--but some of the nation's most popular vacation destinations include sun-soaked locales like Greece. So a delightfully bonkers new...
View ArticleNBC Sets Its Fall Premiere Dates, With Most Shows Debuting the Week of Sept. 24
As its parent company Comcast looks to buy 21st Century Fox for $65 billion, it's business as usual at NBC, which has locked in its fall premiere dates. Just like last year, the network will be rolling...
View ArticleIt’s Time for Marketers to Pay Attention to the Opportunities Available...
When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a "paroxysm"...
View Article3 Ways to Optimize for CLTV and Boost Your Facebook Engagement
With increasing Facebook ad costs, it's difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising...
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