5 Steps for Protecting Your Brand Against Social Media Piracy
Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based. A reported one billion (yes, you...
View ArticleHow This Agency’s Holiday Gift Became a School Resource and Symbol of Hope
Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing,...
View ArticleShopping via Instagram Stories Just Went Global After Having Been Tested...
More than 90 million Instagram accounts are tapping to reveal tags on shopping posts each month, so the Facebook-owned photo- and video-sharing network is adding new ways for its users to shop....
View ArticleWith a Skilled Labor Shortage Ahead, Timberland’s New Ads Are Also a...
The numbers around blue collar jobs are promising. In 2017, according to government data, over 400,000 construction and manufacturing jobs were created in the U.S., showing that there is ample work in...
View ArticleThe Martin Agency Redefines ‘Virginia Is For Lovers’ Nearly 50 Years After...
Developed almost 50 years ago when the agency was still known as Martin & Woltz Inc., The Martin Agency's "Virginia is for lovers" has stood the test of time, becoming one of the most iconic...
View ArticleFacebook Is Looking to Add Someone With Serious Experience in Human Rights...
Facebook is looking to add a heavy hitter in the areas of human rights and public policy to its C-Suite, either at its headquarters in Menlo Park, Calif., or its office in Washington, D.C. A job...
View ArticleHave Media Outlets Become Billionaires’ Newest Charity Projects?
Billionaires have long been known to donate loads of cash to nonprofits or create their own foundations in the name of "giving back." Now, they're also seemingly buying media companies. Marc and Lynne...
View ArticleHow Bloomberg Media’s First Chief Product Officer Troubleshoots the Internet
Julia Beizer was a reporter at The Washington Post when her boss went on maternity leave and left Beizer as the stand-in newsroom liaison to the company's new article page design. It was Beizer's first...
View ArticleThese 3 Mechanical Engineers Crafted a Marketing Powerhouse
After founding the apparel company Belong Designs straight out of college, best friends Ben Thomson, Shamus McNutt and Mark Grubbs noticed business owners peppering them with questions about their...
View ArticleNew Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees
Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John...
View ArticleMother London’s Last Hurrah for MoneySuperMarket Is an Epic Thelma & Louise...
The seemingly endless parade of bills, work, and various duties can make adulthood feel tedious at times. Thankfully, nostalgia can be a fun, much-needed vacation from the day-to-day monotony. For...
View ArticleEmmy Ratings Fall to All-Time Lows as TV Awards Show Audience Exodus Continues
Another big awards show, another record-low audience. Monday night's 70th Primetime Emmy Awards were not immune from the TV awards show audience exodus. The NBC telecast was watched by 10.2 million...
View ArticleBigfoot Tries to Get Footage of an Elusive Congressman in This Enjoyably Odd...
Congressional hopeful Dean Phillips, a Democrat running in Minnesota, says Republican incumbent Erik Paulsen is so detached from his home district, he's practically impossible to find. So Phillips...
View ArticleAfter Hurricane Florence Made Landfall, These Brands Quietly Helped the...
The Anheuser-Busch brewery in Cartersville, Ga., is a sprawling, 900,000 square-foot facility whose fermentation tanks turn out enough beer to fill 250 trucks a day. Opened in 1993, the plant produces...
View ArticleDDB North America Hires Chicago Chief Strategy Officer From BBDO Atlanta
DDB North America, an Omnicom-owned network, announced today two new additions to its strategy team: Tricia Russo was named chief strategy officer of Chicago, and Susie Lyons is the new head of...
View ArticleSephora Teams Up With Ecommerce Company Memebox for a New Korean Beauty Line
Data meets beauty in Kaja, the new Korean beauty line, formed in partnership with ecommerce company Memebox and Sephora. The 47-product line of items like eyeshadows and lip stains arrives online...
View ArticleFacebook Started Indexing News Pages to Determine Which Publishers Belong in...
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is...
View ArticleInstagram Joined Forces With TurboVote on a Voter Registration Initiative
Instagram is gearing up for National Voter Registration Day by providing voters in the U.S. with the necessary information, as well as creating an "I voted" sticker for Election Day, Nov. 6. The...
View ArticleWatching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly...
The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor's "Epic Split," a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of demonstrating the...
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