How the Harlem Globetrotters Upped Its Game With Gen Z
At Brandweek's inaugural event last week in Palm Springs, Calif. attendees heard from several startups that innately know what it takes to cultivate a strong bond to young consumers. While many of...
View ArticleFacebook for Business’ New Video Series Goes Behind the Break
Facebook is premiering a new video series on its Facebook for Business page, Behind the Break, spotlighting how companies have used the social network's marketing solutions to help scale their...
View ArticleFox News’ Marianne Gambelli, and Not Joe Marchese, Will Likely Run Ad Sales...
The part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney--known tentatively as "New Fox"--is starting to take shape. And the plan is for Fox News ad sales chief...
View ArticleFormer Facebook News Feed Head Adam Mosseri Is Taking the Reins at Instagram
When Instagram co-founders Kevin Systrom and Mike Krieger dropped the bombshell news late last week that they were leaving the company, speculation turned to Adam Mosseri, the Facebook-owned photo- and...
View ArticleDesign Army Puts Visual Storytelling Above All Else
Arresting imagery with a playful sensibility runs through much of the work from Design Army. The Washington, D.C., creative firm was co-founded by wife-and-husband team Pum and Jake Lefebure, who met...
View ArticleHow Advertisers Are Using Robots to Play With Your Feelings
In the world of beer advertising, emotional attachment is everything. Marketers are often trying to sell consumers feelings--game-day excitement, nightclub cachet, good times with friends--as much as...
View ArticleABC Restores TGIF, Betting That Nostalgia Will Woo Families Back to Fridays
TV's nostalgia craze is now extending beyond reboots and revivals like Magnum P.I. and Will & Grace. This Friday, one of television's most famous programming blocks returns: ABC's TGIF, which...
View ArticleMichimasa Fujino Came Up With the HondaJet While He Was Sleeping
Michimasa Fujino always knew he wanted to be an engineer. "I wanted to build and design things," he said. "When my parents were starting to build their house, I participated in the design and building...
View ArticleTwitter Removed 770 Accounts That Were Engaging in Coordinated Behavior,...
Twitter provided an update on steps that it is taking to help protect the integrity of the upcoming midterm elections in the U.S. Vice president of trust and safety Del Harvey and head of site...
View ArticleFoursquare Closes $33 Million Funding Round, Aiming to ‘Refine’ Its Products
Foursquare closed a $33 million Series F equity funding round led by Simon Ventures, Naver and longtime backer Union Square Ventures. The company said the first close of $25 million took place last...
View ArticleFacebook Introduced New Comment Moderation Features to Help Combat Bullying,...
Facebook introduced new tools and programs to help combat cyberbullying and harassment on the social network, including an easier way to deal with multiple comments simultaneously. Global head of...
View ArticleTime’s Up Names Lisa Borders as Its First President and CEO
Time's Up has named Lisa Borders as its first president and CEO. Borders will step down from her current role as president of the WNBA to take on the role at the beginning of November. "Time's Up is...
View ArticleKroger Tests Grocery Pickup at 13 Walgreens in Kentucky
Grocery chain Kroger and pharmacy chain Walgreens are teaming up on a pilot in which shoppers near 13 Walgreen locations in Northern Kentucky will be able to pick up their online Kroger orders at...
View ArticleTwitter Will Livestream 5 Pregame Shows During the Major League Baseball...
Twitter is settling in for the 2018 Major League Baseball postseason with five special livestreamed pregame shows, as well as hashtag-triggered emojis for every playoff club. The schedule for Twitter's...
View ArticleT-Mobile Steps Up to the Plate Once Again for Hurricane Victims With #HR4HR
The Major League Baseball playoffs are back, and so is T-Mobile's #HR4HR initiative to raise money for hurricane recovery. Starting Tuesday, the league's official wireless sponsor will donate $5,000...
View ArticlePinterest’s More Ideas Tab Is Now Available to Everyone via Desktop and Its...
Pinterest officially introduced the More Ideas tab that some users began seeing last month. The new tab enables people to explore new recommendations based on ideas they have already saved, and it also...
View ArticleIf You’re Lonely and Pining for Kentucky, This Retro Party Line Ad Has Your...
Would you like to join a sexy telephone party and talk with hot people all night long? If so, don't bother calling 1-855-883-8663. You'll just hear an ancient recording of former Kentucky Governor A.B....
View ArticleWalmart Buys The Limited’s Former Plus-Size Line
Walmart will acquire women's plus-size clothing retailer Eloquii in a deal reportedly worth $100 million as retailers of women's fashion are taking steps to be more inclusive. Walmart did not disclose...
View ArticleWant Your Work Life to Be a Bit Less Crappy? This Award Could Change Everything
When it comes to advertising awards, most "call for entries" campaigns focus on how winning an industry honor can make you feel. But cheeky new spots from Toronto agency Zulu Alpha Kilo instead focus...
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