Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a promo that all but admits it's stolen the idea of multiple nights of shark-infested programming from its cable competitor.
Discovery Channel's 28th Shark Week begins July 5 and features 19 hours of sharktastic shows—the most ever.
Nat Geo Wild also kicks off its SharkFest on July 5. "It's the same friggin' sharks anyways," the promo blares. "Sharks cannot sign an exclusive contract with a network ... we're pretty certain on that."
Want even more sharks? You're in luck. Sharknado 3: Oh Hell No is coming to Syfy on July 22.