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Animal Planet Has Lined Up Dozens of New Advertisers
Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a roster that includes 11...
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Harry Connick Jr. Says Jennifer Lopez Is His Social Media Mentor
SpecsWho Harry Connick Jr.Age 46Accomplishments Grammy Award-winning singer and composer; actor; American Idol judge (Season 13 airs Wednesdays and Thursdays at 8/7c on Fox)Base ConnecticutWhat’s the...
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Moonshine Leaves the Woods for Store Shelves
Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just...
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This Shark Week Teaser Is a Chum-Tossing Celebration of Carnivorous Delights
Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg. Behold the resplendent CGI overkill of this internally produced...
View ArticleAdweek's Top 5 Commercials of the Week: June 27-July 3
The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something completely different. Among our picks for the...
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Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank
If you thought there was something fishy about that YouTube video of a shark swimming off Lake Ontario's Wolfe Island, you were absolutely right. The clip—uploaded on July 10, with nearly 650,000...
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From Birthday Suit to Lawsuit
Jessie Nizewitz was prepared to bare it all for VH1’s summer series Dating Naked. But the 28-year-old contestant from Long Island says she didn’t realize that her most private parts, shot from an...
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New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs
Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be losing a few...
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Discovery's New President Promises to Ditch Silly Stunts Like 'Eaten Alive'
Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios, had been on the job for just 72 hours as Discovery Channel's new president when he met with reporters this week. Still, Ross...
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More and More, Marketers Venture Into Bathroom Humor
Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in 2013 in...
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Discovery Leverages Global Reach in Multi-Network Upfront
It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York Tuesday,...
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This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts
Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a promo that all but...
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Why Shark Week Is Sinking Its Teeth Into July
In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over the past three decades to...
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How Discovery Channel Has Inspired Everyone from Oprah to the Creator of CSI
CSI creator Anthony Zuiker can still remember the moment that watching Discovery changed his life—and his bank account—forever. In August 1999, Zuiker was watching one of his favorite shows, The New...
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Discovery Will Try to Capitalize on People's Sudden Obsession With 'Making a...
As the country's enthusiasm for Netflix's Making a Murderer continues to grow, Investigation Discovery is jumping on the bandwagon, fast-tracking a special on Steven Avery, the man whose case is the...
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Discovery Communications Is Thinking Globally (and Digitally) With...
Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content."The...
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Budweiser Partners With Discovery for Harley and the Davidsons Miniseries
Discovery Channel has partnered with an iconic American brand for its new scripted miniseries, Harley and the Davidsons, but it's not the one you would expect. The miniseries—which debuts Monday at 9...
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Discovery Targets Millennials With $100 Million Investment in Digital Media
Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with Group Nine...
View ArticleWhy Mark Zuckerberg’s Personal Challenge for 2018 Is Different
"Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view,...
View ArticleOmnicom Reaches Settlement in Anti-Gay Discrimination Case
After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went...
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