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BMW’s Mini USA Launches Regional Media Review to Consolidate 127 Dealerships With One Agency

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Mini USA, a BMW-owned brand, confirmed to Adweek that it launched a media review to be handled by Burnett Collective. The review focuses on the retail communications of its 127 dealerships in America. A Mini USA spokesman said the review will not affect IPG Mediabrands' UM, which is the auto brand's national lead media agency...

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