Twitter Tipped Off Its #NBATwitter Campaign With the NBA Finals About to Start
There have been more than 100 million tweets related to the National Basketball Association thus far in 2018, more than any other sports league, and the social network geared up for Thursday night's...
View Article5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant
It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously...
View ArticleAn Entire Birth Was Filmed in VR so Parents-to-Be Could Know What to Expect
The irony of being called "expectant parents" is that many actually have little idea what to expect from childbirth. While they certainly understand the general process and medical procedures involved,...
View ArticleABC Is Considering a Roseanne Replacement—Without Roseanne Barr
Two days after ABC canceled its top-rated series Roseanne following Roseanne Barr's racist tweet about President Obama's White House adviser Valerie Jarrett, the network is still formulating a plan...
View ArticlePeople Across America Can Now Have What She’s Having: Katz’s Deli Launches...
Pastrami, salami and matzoh ball soup super fans, rejoice. Starting in June, Katz's is rolling out a subscription service so meat lovers outside of New York can get a variety of the deli's products...
View ArticleGoogle Built a Pop-Up Mini Golf Course Powered by AI to Promote Its Smart...
To help raise awareness for its smart speakers, Google has built a pop-up mini golf course in New York City. The six-hole experience, which is open to the public until June 4, is the latest effort by...
View ArticleFacebook and the American Red Cross Shared Preparedness Tips for Hurricane...
Facebook and the American Red Cross are teaming up to ensure that people are prepared for this year's Atlantic hurricane season, which begins Friday. The social network said more people visit its...
View ArticleMarketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format
It's no secret that internet users aren't a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed...
View ArticleCuyana’s First Store in NYC Is the Company’s Culmination of Everything It’s...
After four years of testing pop-up shops in New York, Cuyana, a direct-to-consumer women's fashion brand, is opening its first brick-and-mortar store in the city. The store will open in Manhattan's...
View ArticleSamantha Bee Apologizes for Her Ivanka Trump Expletive as Autotrader Pulls...
Amid an advertiser and conservative backlash, Samantha Bee has apologized for calling Ivanka Trump a "feckless cunt" on last night's Full Frontal With Samantha Bee. The comment came during a Full...
View ArticleBMW’s Mini USA Launches Regional Media Review to Consolidate 127 Dealerships...
Mini USA, a BMW-owned brand, confirmed to Adweek that it launched a media review to be handled by Burnett Collective. The review focuses on the retail communications of its 127 dealerships in America....
View ArticleFearless Girl Adds Grand Effie to Her Trophy Shelf
Chalk up one more for the Fearless Girl. McCann New York's campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was...
View ArticleLurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for...
While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of...
View ArticleHow Aligning With Honesty and Openness Can Preserve Brand Reputations
It's difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we're all familiar with the concept of fake news...
View ArticleKraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community
In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday--and it went viral almost instantly. As part of the...
View ArticleSheryl Sandberg: Facebook Adopted a Diverse Slate Approach to Its Board of...
Facebook chief operating officer Sheryl Sandberg said during the company's annual meeting Thursday that a diverse slate approach is being applied to populating its board of directors. In response to a...
View Article3 Predictions for Adobe’s Acquisition of Magento
If you don't already know that digital experience giant Adobe has acquired ecommerce specialist Magento for $1.68 billion, it might be time to stop enjoying that fresh air and get back on Twitter....
View ArticleVideo: Poo-Pourri and Tushy Created a ‘Poop-Up’ Pop-Up Shop—Yes, You Read...
Poo-Pourri and bidet company, Tushy, want people to come by their pop-up shop and drop a deuce--almost literally. The two companies partnered to bring to life the "Poop-Up" shop, a pop-up in New York,...
View ArticleGoogle’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and...
As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin...
View ArticleFacebook Is Pulling the Plug on Its Trending Feature
Next week, Facebook is pulling the plug on its Trending feature, which it introduced in January 2014. In a Newsroom post announcing the move, head of news products Alex Hardiman revealed that Trending...
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