5 Ads You Don’t Want to Miss During Super Bowl LII
Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon's Alexa, who says she's "flying with...
View ArticleThis Hollywood Producer Is Finally Talking About His Secret Agency
For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill"...
View ArticleMeet the Super Bowl Matchmaker for Brands and Artists
Daniel Sena's favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its...
View ArticleTwitter Extended Its In-Stream Partnership Offerings With Sponsored Moments
It's been an up-and-down ride for Twitter's Moments feature since its introduction in October 2015, but the social network's latest ad product offering appears to indicate that it believes Moments are...
View ArticleDr. Oz Stars in a Super Bowl Spot for Turkish Airlines, Which Will Air the...
Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It's unclear how long the ad will be, which...
View ArticleHow Adobe Is Using Photoshop to Restore Family Pictures Damaged by Hurricane...
When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims' cherished mementos might have been overlooked in the initial heavy...
View ArticleWendy’s Super Bowl Ad Makes an Epic Burn About McDonald’s
Wendy's is urging consumers to "skip the hamburgers at the Frozen Arches" in a Super Bowl ad that will run during Sunday's game. Wendy's promo pulls copy directly off of McDonald's website and tries to...
View ArticleHyundai Warms You Up for the Super Bowl With a Cute Ad About a Different Kind...
We still don't know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year's ambitious stunt. But they will start things off right by airing a fun...
View ArticleWomen, Minorities Are Still Underrepresented on the Boards of Social Media...
This year has been a busy one for outgoing American Express chairman and CEO Kenneth Chenault. He will join venture-capital firm General Catalyst Partners as sole chairman, was added to the board of...
View ArticlePresident Trump’s National Anthem Mention During the State of the Union...
President Donald Trump's 2018 State of the Union address sparked some 4.5 million tweets Tuesday night, eclipsing the previous record of 3 million for Trump's first address to a joint session of...
View ArticleYouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns
YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased...
View ArticleSteven Tyler Travels Back in Time to Become His Younger Self in Kia’s Super...
Get inside a Kia Stinger, drive backwards and relive your youth. At least, that's what happens to Aerosmith frontman Steven Tyler in Kia's 60-second Super Bowl spot. The ad, "Feel Something Again,"...
View ArticleWhy NBC Sports Made 3-D Body Scans of Tom Brady and Nick Foles for the Super...
While Super Bowl advertisers are always trying to top the previous year's spots, each network broadcasting that year's game unveils a new technical innovation to dazzle audiences, like last year's...
View ArticleHow Mastercard’s CMO Spends Half of His Time At CES Roaming for Ideas
Nobody knew who he was, and nobody asked. He blended into the crowd, bespectacled and wearing a sweater over his gingham-style button-down shirt. He wasn't wearing his name tag, which perhaps let him...
View ArticleiProspect Shakes Up Leadership With New U.S. CMO and First Chief Tech Officer
iProspect has named Belle Lenz its U.S. chief marketing officer and Joel Grossman its first-ever chief technology officer. Lenz was formerly communications director of the Americas for the global...
View ArticleRed Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica
The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team's unlikely path to the global stage was made famous in the 1993 movie Cool...
View ArticleWhy Scannable Shelf Tags Could Improve the Retail Experience After Beacons...
Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about...
View ArticleNBC Olympics Ratings Took a Tumble on Wednesday Night
NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time...
View ArticleWe Asked People to Name the Brands Behind Ads From the Olympics
You've probably seen their commercials during the Peyongchang Winter Games, but can you name brands behind the pricey Olympics ads? Following this post-Super Bowl attempt, the Adweek video team headed...
View ArticleBrand CMOs Acknowledge the Need for Better Personalized Marketing Efforts
Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers...
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