‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal...
"Seventy-one dead." "And still no arrests?" "How come?" Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London--where a massive fire ripped through a 24-story...
View ArticleWhat Marketers Can Learn From the Most Effective Russian Ads of the 2016...
We've all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these...
View ArticlePokerStars Found a Dude With the Perfect Poker Face for Its New Ad
PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really...
View ArticleAdvertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost...
A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time?...
View ArticlePerrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later
Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on...
View Article4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative...
View ArticleBlack Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s...
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into...
View ArticleHearts & Science Hires GroupM Executive to Help Run the AT&T Business
Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta...
View ArticleLook Out, Trade Shows, Here Comes the Anti-Swag Swag Bag
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself...
View ArticleGucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All...
It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too...
View ArticleIf You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...
View ArticleTwitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about...
View ArticleHow These 4 Brands Are Using Their Apps to Personalize Customer Experience
In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like...
View ArticleMarketers Need Structured Innovation to Achieve Real Progress
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures...
View ArticleSerta Expands Your Comfort Zone in Amusing Ads From Leo Burnett
In Leo Burnett's first TV ad for Serta, we meet Rick Blomquist, a dude who likes to take life easy. Very easy. He starts his day with a comfortable breakfast of oatmeal and hard-boiled eggs, then...
View ArticleIn India, Tinder Unleashes a Bollywood-Inspired Appeal for Epic Adventure
An epic love story! Who doesn't want one? Bollywood's been selling them to us for years, so it's apt that the music-infused film industry is where Tinder India gleans inspiration for its latest work....
View ArticleEditor’s Letter: Adweek Unveils Its First-Ever Advisory Board
It should come as no surprise that covering media and marketing in this era of universal transformation is no small endeavor. Change arrives at a breakneck pace and leaves disruption, broken business...
View ArticleAI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook
Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly...
View ArticleFacebook Messenger: Here’s How to Change Your Story’s Privacy Setting
Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story's privacy setting within the...
View ArticleFox News to Launch Ad-Free Streaming Service Aimed at ‘Superfans’
Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation,...
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