TurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
View ArticleHulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...
View ArticleADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleHow Skittles Merged Theater and Advertising to Create a Weirdly Wonderful...
Michael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an...
View ArticlePinterest: Here’s How to Change Your Display Name
Did you know that you can change the name that's displayed on your Pinterest profile from within its mobile application? Our guide will show you how this works. Note: These screenshots were captured in...
View Article3 Lessons Sundance Can Teach Us About Storytelling
This year's 2019 Sundance Film Festival was interesting for a few reasons: controversial documentaries on Michael Jackson and Elizabeth Holmes, a great documentary on the Chinese bringing jobs to...
View ArticleWhat Marketers Can Learn From the Fyre Festival Fiasco
It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and...
View ArticleThe Biggest Advertising Trends of the Super Bowl: Women, Sad Robots,...
Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with Anheuser-Busch taking up the most time of the night...
View Article3 Ways to Improve Your Google Search Rankings
More than 90 percent of all internet searches take place through Google; it processes 3.5 billion searches every day. Knowing this, it's important for your business to have a strong presence on the...
View ArticleAnalyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front
The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers' attention. Not many other events gather hundreds of millions of viewers in front of...
View ArticleAndy Warhol Eating a Whopper Is the Height of Nostalgic Consumerism in Super...
Nostalgia is a powerful drug. What pushed Donald Trump to the Oval Office in 2016 (besides the Russians), that electing him president will make America great again, flashed its Cheshire grin on the...
View ArticleThanks to Mr. Peanut, Planters Dominated Brand-Related Tweets During the...
During last year's Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did...
View ArticleFrank’s RedHot Drove the Most Twitter Conversations Among Brands Without a...
Frank's RedHot didn't air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the...
View ArticleBrands Teamed Up for Joint Super Bowl Spots, Sharing the Wealth of the $5...
Running a Super Bowl ad is about the biggest marketing investment a brand can make. But some have found a new way to circumvent the high costs of buying Super Bowl ad time: sharing it. Several brands...
View ArticleBurger King, Bud Light and Chipotle Brought Their D-TO-C Strategies to Super...
The Super Bowl has historically been an occasion for introducing new ideas to the masses. Apple's "1984" spot, which debuted the Macintosh home computer 35 years ago, is a classic example. During Super...
View ArticleThinking Like a Challenger Will Help Brands Persevere in a Turbulent...
Before there was Airbnb, pre-Uber and prior to Netflix's response to those household cries of "Why is there nothing good on TV?" brand strategy focused on the notion of best practice. It made sense, it...
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