Miller Lite Fires Back at Bud Light’s Super Bowl Spot With Full-Page New York...
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes "corn syrup" in two...
View Article4 Ways Companies Can Bring Humanity Back to Business
Humans naturally crave connection with other humans. But machines are increasingly becoming the middle man between us and the real people we want to connect with. Our direct interactions with one...
View ArticleSecond Thoughts? Facebook Messenger Users Now Have 10 Minutes to Delete Messages
Many people grew up with the five-second rule pertaining to food that drops on the floor. Facebook Messenger introduced the 10-minute rule Tuesday. The Remove for Everyone feature Messenger debuted for...
View ArticleCampbell’s Soup Officially Trademarks the Word ‘Chunky’
Campbell's Soup has received official trademark rights to the word "chunky" for its Chunky soup brand from the U.S. Patent and Trademark Office. The brand used examples from its 20-year partnership as...
View ArticleA Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning...
Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated...
View ArticleJack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...
View ArticleModern Family Will End Its Run in 2020 After 11 Seasons on ABC
Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...
View ArticleProgrammatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads
European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The...
View ArticleMeasurements Become More Efficient Once Advertisers Realize Metrics Aren’t...
In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising...
View Article5 Reasons We’re Seeing a Resurgence of Google’s Zero Moment of Truth
In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer's journey. For example, when a shopper looks up product...
View ArticleAnalyst Brian Wieser Joins WPP’s GroupM to Drive and Expand Its Thought...
The trade press's most famous source for real-time analysis, industry trends and commentary is going in-house: WPP's GroupM hired Brian Wieser for its the newly-created role of global president,...
View ArticleSpotify Bets Big on Podcasting With 2 Major Acquisitions
Spotify is set to buy podcasting companies Gimlet Media and Anchor in a move that will reshape the landscape of the nascent industry. The streaming service announced the two deals in a blog post from...
View ArticleHulu Reveals the Strategy Behind Its Partnership With Instagram’s Viral...
Moments after the Super Bowl ended on Sunday night, The New York Times answered the question that so many in marketing and media had been asking for weeks: who made the egg that racked up 10 million...
View ArticleHulu’s CMO Says Its Viral Egg PSA Became Its Second Most-Watched Episode on...
Hulu's video revealing a highly anticipated message from a cracked egg ended up being the service's second-most watched episode, the company's CMO, Kelly Campbell said in her keynote at Brandweek:...
View Article7 Steps for Sparking a Diversity-Centered Change in Your Agency
Black History Month always comes with a lot of discussions, articles and panels that talk about diversity. But what experience has shown is that it always leaves a large group of people feeling...
View ArticleFacebook Is Changing Up the Goals Its Employees Must Meet for Their Bonuses
Full-time employees at Facebook do pretty well for themselves, to say the least--Jennifer Elias of Silicon Valley Business Journal reported last month that the median annual salary at the company is...
View ArticleFox Renews The Simpsons for 2 More Years, Locking It in Through Season 32 in...
Fox Broadcasting will lose several top execs and the television studio that supplies many of its biggest hits when Disney finalizes its $71.3 billion purchase of most of 21st Century Fox's assets...
View ArticleHow Many Advertisers Were Behind Snap’s Strong Fourth-Quarter Revenue?
More than 1,400 companies advertised on Snapchat during 2018, according to MediaRadar, helping propel fourth-quarter revenue at parent Snap Inc. to a company record of $389.8 million, up 36 percent...
View ArticleAnalyzing the Data Behind One of the Best and One of the Worst Super Bowl Ads
Every year the Super Bowl generates one of the biggest social conversations online as over 100 million people tune in for sports' biggest night. And it's no secret that brands want in on the action,...
View ArticlePinterest: Here’s How to Manage the App’s Email Notifications
Did you know that you can manage which kinds of email notifications the Pinterest application can send you? Our guide will show you how this is done. Note: These screenshots were captured in the...
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