How to Market Your Brand so That It Resonates With Students
There are nearly 20 million post-secondary students in the U.S., representing over $110 billion in buying power. When these young adults enter college, they are granted radical independence, often...
View ArticleMicrosoft and Google Were the Two Most Effective Super Bowl Ads, According to...
It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential...
View Article3 Secrets to Peloton’s Astonishing Success
When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just...
View ArticleQ&A: MediaLink’s New Managing Director on Why Ad Agencies Will Survive
Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of...
View ArticleGroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends...
WPP's GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent,...
View ArticleThe Facebook Communities Summit Featured Several Updates for Groups
The Facebook Communities Summit at the company's headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting...
View ArticlePlanet Fitness Names Barkley Its Lead Agency Across Creative and Media
Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and...
View Article‘B’ is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...
View Article3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers
Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population. Speaking to Hispanic audiences is essential to every brand's...
View ArticleAriana Grande Won’t Perform at the Grammys, But She’ll Get Her Own Apple Ad...
Ariana Grande fans are going to have a roller coaster of a Grammy Awards this Sunday. She's nominated for two Grammys--best pop solo performance for "God Is a Woman" and best pop album for Sweetener....
View ArticleConsumers Have Stated Their Needs. It’s Time for Marketers to Actually Listen
As a marketer, it's always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product...
View ArticleHow to Use Chat Apps to Break Through the Messaging Clutter
Today's hyper-connected world full of constant notifications can be overwhelming. With this endless stream of messages, many notifications are missed or ignored. Case in point: We all have that one...
View ArticleQVC Unveils a Sleek New Redesign as the Retail Giant Doubles Down on Ecommerce
QVC rose to retail fame for its 24-hours-a-day shopping broadcasts, selling everything from kitchen appliances to jewelry. But in the 30-plus years since then, the way people shop has clearly changed...
View ArticleOscar-Nominated Documentary Free Solo Will Air March 3, Ad-Free, on National...
Free Solo--National Geographic's hit Oscar-nominated climbing documentary--will finally make its way to the network. National Geographic will air the film on March 3, commercial-free, which is a bit...
View ArticleSerena Williams Makes Herself Comfortable in Lincoln’s Grammy’s Spot
Serena Williams takes shelter from the storm in a new 60-second spot for Lincoln from Hudson Rouge, which will be running during Sunday's broadcast of the 2019 Grammy Awards. While a thunderstorm rages...
View ArticleAmazon Joins the Call for Legislation on Facial Recognition Tech
Amazon has finally joined its peers in calling for the responsible use of facial recognition technology. Like Microsoft, the move comes after the company took some heat over possible misuse. (And it...
View ArticleSonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...
View ArticleSprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...
View ArticleIntel’s Global Creative Director Exits After Company Dismantles In-House Agency
Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to...
View ArticleIn Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh
What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a...
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