Open the March Issue of InStyle and Check Your Heart Rate With This...
Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan...
View ArticleInside Interbrand’s Unique Text-Based Visual Designs for the PyeongChang...
Branding the Olympics for a global audience is one of the world's most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand...
View ArticleThis Agency Thinks Advertisers Should Put Their Money Where Their Ears Are
Every podcast fanatic's favorite host probably reads an ad for Sleep Number, MVMT Watches or Harry's at least once per episode--and that's because of Ad Results Media, which claims to be the world's...
View ArticleMobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is...
Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to...
View ArticleHornbach Made a Fancy Chair You Don’t Just Assemble but Actually Have to Build
Hornbach, dude. We love it when it's serious, but when it's weird, it can't be beat. The European DIY brand that once gave us the man who feels his house's pain has returned, this time in collaboration...
View ArticleWhy Social Media and YouTube Creators Want More Diverse, Authentic Content
There is a strange thing happening with content creation on the internet. From giants like YouTube, Facebook and Twitter to the social media flavor of the moment, content creators are maturing and...
View ArticleMedia Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus
Twitter has problems. Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a significant user growth jump before plummeting back to...
View ArticleRyan Reynolds Now Owns Aviation Gin, Because ‘It’s the Best Damn Gin on the...
Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin. Reynolds will now be the face of the...
View ArticleHow Audience Targeting Is Changing in the Age of Digital Transformation
The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From...
View Article2-Page Ad in The New York Times Calls Out NRA-Backed Members of Congress
Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have...
View ArticleWhy the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal...
View ArticleAfter One Year, Lara Cohen Returns to Twitter
One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she's back, in a new role. In...
View ArticleFacebook Just Announced Another Music Licensing Deal
Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing...
View ArticleNielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics...
The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content...
View Article2 Chainz Hypes Major League Soccer in Debut Campaign From The Fader’s...
In case you weren't aware, Major League Soccer, America's fifth major sport, returns on March 3. More importantly, 2 Chainz will be there. In the new broadcast spot "Our Soccer" airing in the U.S. and...
View ArticleAMC’s Chief on Creating a Walking Dead Universe and Why Better Call Saul Is...
Sunday will see the return of TV's No. 1 show among adults 18-49, and no, we're not talking about Game of Thrones, The Big Bang Theory, This Is Us or Sunday Night Football. Once again, the top series...
View ArticleWhy Facebook Messenger Will Dominate 2018
When Facebook released Messenger in 2011, most people weren't aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: There are more than 1.3 billion users and 60 million...
View ArticleSnapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air...
Snapchat's latest viral filter didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III...
View ArticleFacebook Messenger: Here’s How to Delete or Archive a Conversation
Did you know that Facebook Messenger allows you to archive or delete your conversations when you're done with them? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleTwitter Is Taking Steps to Reduce the Effectiveness of Bots
Developers of bots that enable simultaneous tweets, retweets, likes or follows will have to go back to the drawing board before March 23. Twitter announced last month that it would be "limiting the...
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