Off the Clock: Social Media Specialist by Day, Pop Star by Night
Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s Acosta launched Sobbrs in late 2016. At the time, the city had...
View ArticleLessons Learned: Slow and Steady Won the Digital Marketing Race for...
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to...
View ArticleWhy Omnicom Media Group Now Manages Business Development for All Its Agencies
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company's media agencies OMD, PHD and...
View ArticleCan Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So
Like all of the 70,000 ground troops who'd be part of the Iraq War in 2003, Rob Seo--part of the Marines' 4th Light Armored Reconnaissance Battalion--saw things he'll never forget. But today, two...
View ArticleHow to Manage 6 Generative AI Weaknesses That Impact Brand Experiences
No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT and other generative AI experiences? To make that decision,...
View ArticleGranola Doesn’t Mean Boring: Kellogg’s Bear Naked Blazes Trails for Nude Hiking
For nature lovers, there's nothing more liberating than venturing into the great outdoors. But some people like to get even closer to nature--with not even clothes between them and the open air. Naked...
View Article‘The Best Packaging Is No Packaging:’ Dr. Bronner’s New Carton Has 82% Less...
This month, after a comprehensive review of the alternatives to its current post-consumer-recycled (PCR) plastic bottle, Dr. Bronner's launched a new paper-based carton package. Marketed as a refill...
View ArticleJohnnie Walker Recruits Ted Lasso’s Boss For Women’s Sports Campaign
Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage...
View ArticleIntuit TurboTax Names R/GA Its Lead Creative Agency
IPG creative agency R/GA has won Intuit TurboTax's business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will...
View ArticleExploring the Power of the Storefront With H&R Block’s Jill Cress
We're so excited to bring you this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, chief marketing officer of H&R Block, discuss the necessity of human connection...
View ArticleHow Brands Are Showing Up at WNBA All-Star Weekend
The WNBA All-Star weekend is back in Las Vegas in a big way, and brands are on board. For the first time, this weekend's All-Star Game will air in primetime on ABC, tipping off at 8:30 p.m. ET on...
View ArticleAdweek Podcast: How San Diego Comic-Con Became a Must-Attend Event for Brands
One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios and streaming giants are gearing up for their biggest and best yet. In this week's...
View ArticleHulu’s Animayhem Activation for San Diego Comic-Con Set to Be a Massive Draw
With its animation-inspired activation at San Diego Comic-Con, Hulu looks to illustrate the importance of TV fandom. On Monday, Hulu announced its SDCC activation, Hulu Animayhem: Enter the 2nd...
View ArticleTubi Taps Vimeo Chief Anjali Sud as New CEO
There's a new sheriff in town at Fox's streaming service Tubi. Anjali Sud will join the AVOD as its new CEO on Sept. 1, reporting to Paul Cheesbrough, CEO of Tubi Media Group. Top line Sud comes over...
View ArticleExclusive: Just Women’s Sports and Adobe Team Up for In-Studio World Cup Show
Adobe and multimedia platform Just Women's Sports are bringing the 2023 FIFA Women's World Cup stateside. Today, the brands announced a partnership for a new in-studio World Cup show hosted by...
View ArticleGlow Recipe Found Cross-Category Success on TikTok
Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and...
View ArticleCBS Is Latest Network to Shake Up Fall Lineup Amid Writers Strike
CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing...
View ArticleSocial Media Is Dead. Welcome to the Swipe Era
Eras used to span millions of years, but today they come and go in a swipe. Amid this culture churn, hot takes about what brands should do go stale almost instantly. There is no time to hypothesize...
View ArticleThe Rising Value of Brand Valuation
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of...
View ArticleUber Eats and Visa Help Small Businesses Make Big Changes
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two...
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