Brave Commerce Podcast: Mission-Driven Approach to Brand Growth
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. "I believe being early is the same as having a...
View ArticleJones Soda Brings Augmented Reality Technology In-House
Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the...
View ArticleThe Conversationalist Is on a Mission to Empower Gen Z Voices
When it comes to difficult conversations, many people tend to avoid them. However, engaging in discussions with people who have differing opinions can be a beautiful thing, as long as you approach it...
View ArticleYour Org Structure Is Showing—Close the Mid-Funnel Gap
Today, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and...
View ArticleWhat Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe cases reaching $1.2 million--might surprise even the...
View Article‘Crypto in Technicolor’: This Brand Wants to Make the Token Economy...
Cryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto ads, the collapse of crypto network Terra and exchange FTX's bankruptcy last year sent...
View ArticleDiageo’s Generative AI Tool Is Helping Develop Packaging for Its Brands
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and...
View ArticleHow a B-to-B Lawyers’ Bank Gave Its Marketing a More Personal Touch
A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it...
View ArticleWhy H&R Block Invests So Much in Bringing the Human Touch to Taxes
It's never been easier to take care of numerous tasks from behind a computer screen, but sometimes a traditional face-to-face interaction between customer and client is a key factor in driving more...
View ArticleYou Think We Live in a Barbie World Now? Just Wait
At the outset of 2023, Mattel's evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is "everywhere." Six months in, the veteran toy marketer has achieved...
View ArticleExclusive: Ally’s Game-Changing World Cup Ad Spotlights All Women’s Sports
With just days to go until the 2023 FIFA Women's World Cup begins on July 20, Ally Financial is building the hype. In the next iteration of its "MonumentALLY" campaign, Ally revealed a new 60-second...
View ArticleApple’s Underdogs Return in an Action-Comedy to Chase Down a MacBook Thief
In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star...
View ArticleMicrosoft Charges $30 Monthly Fee for Its GenAI Tools, Expanding Revenue Streams
Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag...
View ArticleReimagining Celebrity Partnerships: Activism With Influential Parents
Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than...
View ArticleThese Agencies Prioritized Sending Early-Career Creatives to Cannes
The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career...
View ArticleNetflix’s Latest Subscriber Gains Aren’t a Good Sign for Password Sharing
Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4 million globally. And in the U.S., Netflix added 1.17 million...
View ArticlePublicis Groupe CEO on Acquisition Rumors, AI’s Benefits and Challenging Google
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led...
View Article‘Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency...
One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It's an opportunity to wine and dine with countless partners, build bonds and secure current--or even...
View ArticleWhen It Comes to Driving Sales, Social Commerce Wins Over the Super Bowl for...
The instant commerce industry--made up of companies promising groceries and other essentials delivered in 30 minutes or less--has taken convenience to the next level, fulfilling consumers' wants and...
View ArticleCome on Barbie: The Movie’s Best Marketing Stunts
It's Barbie's world, and we're just living in it. That's how it feels ahead of the July 21 release of Greta Gerwig's long-awaited Barbie movie. You wouldn't be alone in noticing that social media, and...
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