Adweek Podcast: Yeah, That’s Probably Another Barbie Marketing Stunt
It's on Airbnb. It's on OPI nail polish. It's on Google search pages when you search Margot Robbie and Ryan Gosling. The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a...
View ArticleA 4T Framework for Protecting Your Brand From Disinformation
Our shift to a more digital world has allowed sophisticated capturing of personal data as users surf the internet, which has spawned highly personalized content through micro-targeting. On the other...
View ArticleBrave Commerce Podcast: Disruptive Marketing Strategies and Building a Strong...
In this episode of Brave Commerce, Hamid Saify, senior vice president of digital retail at Liquid Death, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing strategies that disrupt...
View ArticleWhen It Comes to Measurement, the Ad Industry Can Follow the FDA’s Lead
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns. In an age where ad spend has been cut to account for economic...
View ArticleWhat an Intangible Economy Means for Marketers
John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: "If this business were to be split up, I would be glad to take the brands, trademarks and...
View ArticleThe Speed of Culture Podcast: From Meaningful Storytelling to Measurable Success
Dana Marineau, a key figure in the growth of Rakuten's brand image as chief marketing officer, joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in...
View ArticleHere’s How Marketers Accelerate Fashion’s Sustainable Transition
Fashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agriculture and circularity, companies like Outerknown, J. Crew...
View ArticleFor Dwyane and Zaire Wade, Thorne’s Global Campaign Debut Is a Family Affair
Luxury health and wellness brand, Thorne, has teamed up with basketball legend, philanthropist and entrepreneur, Dwyane Wade, and his up-and-coming baller son, Zaire, for a campaign and partnership...
View ArticleChief Brand Officer Anuj Bhasin Gets to the Core of Gatorade
Neither the Portland Trail Blazers, the Miami Heat nor any other NBA team have announced where Damian Lillard will play this year, but Gatorade has a spot for him. The former NBA Rookie of the Year and...
View ArticleTerry Crews’ President Camacho ‘Leads From Behind’ in Colon Cancer PSA
President Dwayne Elizondo Mountain Dew Herbert Camacho has come from the future to encourage the public to "get your ass checked" in the latest entertaining installment from the Colorectal Cancer...
View ArticleYouTube Is Now TV—Here’s Why Food and Beverage Brands Should Embrace It
Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a...
View ArticleGut Names Sandra Alfaro Its First US CEO
Sandra Alfaro recently left DDB Chicago without announcing where she might be headed next. The short mystery is now solved as Alfaro has been named the first U.S. CEO at independent agency network Gut,...
View ArticleMcCann Worldgroup Extends Reckitt Relationship With Durex Remit in Europe
Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see it tasked with the development of a new marketing communications model and...
View ArticleIRLY Is Rewriting the Rules of Connection for Gen Z
Meeting new people, especially through dating apps, can be uncomfortable. That's why IRLY does things differently. The app is tailored to Gen Z and offers a fresh approach to online dating. When...
View ArticleLet’s Talk About Brand Podcast: Community and Collaboration
It's the season 3 finale of Let's Talk About Brand. Today, we have a very special guest: Pat Flynn from Smart Passive Income. Flynn shares his journey of unintentionally building his personal brand...
View ArticleBarbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight
Our world has exploded in pink and Barbiemania has officially taken over. Mattel's bet that Greta Gerwig's new film Barbie can help re-energize the 64-year-old brand is paying off: the film sold an...
View ArticleInside Home Depot’s First Activation on Roblox
Figuring out how to show up on a new media channel and speaking authentically to that platform's audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March,...
View ArticleWomen’s World Cup Gets a Big Assist From Brands
At the Women's World Cup in Australia and New Zealand, the ideal of equal pay for women's and men's players remains elusive. Evening out endorsements have proven similarly tricky, but brands are...
View ArticleThese Apple Ads Capture Breathtaking Dances Spanning the Globe
The latest installment of Apple's long-running and celebrated "Shot on iPhone" campaign shines a light on the universal expression of dance, through the lens of diverse photographers from around the...
View ArticleNicole Jeter West Gets Backup in Fight for Marketing’s Underdogs
If a private equity firm functions ideally, it purchases a struggling company or organization, fixes what's broken, and returns that entity to the world in better condition than it was found. When...
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