Barbie Proves That It’s Never Too Late to Write a New Chapter
I was never really a Barbie girl, but I find myself living in a very Barbie world. With a paint-the-town-pink approach to marketing the Barbie movie, there's no mystery about the ambition of making...
View ArticleUnwavering Passion and Risk Taking in Marketing With Tinder’s Melissa Hobley
In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands...
View ArticleWhat Happened to Chicago Portfolio School? Students and Staff Want to Know
Chicago Portfolio School (CPS), once an institution that steadily fed new talent to top agencies, has ceased operations after periods of disorganization and lulls in communication, six former students...
View ArticleNBCUniversal Becomes First Major Publisher to Wrap Upfront Talks
That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years....
View ArticleHow Businesses Can Rethink Their Rewards Programs in the Age of Inflation
Loyalty programs greet us at every turn, from online and in-store retail to delivery apps and services, restaurants and even the credit cards we use to make purchases. It's quite possible to...
View ArticleScotland’s Top Lager Tennent’s Returns to Big Brand Campaigns
For decades, beer brand Tennent's, soft drink Irn-Bru and the country's government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing...
View ArticleThe Effect of Hollywood on Creative Marketing Content
The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less...
View ArticleZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a...
View ArticleThe Evolution of Retail Media With Amazon and Macy’s
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to...
View ArticleMSG’s Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its ‘Unique...
For the MSG Sphere in Las Vegas--a ginormous dome in the desert with a reported $2.3 billion price tag--there's no such thing as a soft launch. It would have been tough, after all, to keep any...
View ArticleConverse’s CMO on Building Nearly Half Million Followers on Threads
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for...
View ArticleLife in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy...
Fans of orange wine--a fast-growing tipple that's become a darling of social media and a must-order at trendy bars--may know about the production process that gives the antioxidant-rich beverage its...
View ArticleUsher’s Got Moves and Melodies in Rémy Martin’s Global Campaign
R?my Martin's partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist's latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that's...
View ArticleNew Roku Partnership to Help Fans Watch Women’s Sports Ahead of World Cup
As the U.S. Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games. In May, the company launched Women's...
View ArticleSnapchat Details Women’s World Cup Activations
To celebrate the 2023 Women's World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women's...
View ArticleThe TV-Themed Comic-Con 2023 Activations You Need to See
With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it's a very different San Diego Comic-Con in 2023. But the (TV) show must go on....
View ArticleHow the Stars of Prime Video’s Hawaiian Series Are Shifting the Surfing Wave
A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up. Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the...
View ArticleSalesforce Positions Itself as the Sheriff of AI’s Wild West
On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also released a survey showing that almost three-quarters of employees...
View ArticleThe Girl With the Pearl Earring Hits the Beach in EasyJet Campaign
During the summer holidays, tourists will flock to museums across Europe to see famous works of art such as Johannes Vermeer's Girl With a Pearl Earring. EasyJet and agency VCCP London are flipping the...
View ArticleLet’s Talk About Brand Podcast: Let’s Talk About Branding From Within With...
Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is an important part of...
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