Hearst’s Good Housekeeping Adds Recipes to Its Visual Skill for Amazon Echo...
Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst's Good...
View ArticleImprove Your Location Marketing Game With Customer Reviews
Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business's location marketing strategy. In "Empowered Consumers Are Searching for...
View ArticleInside McDonald’s New ‘Serial’-Style Podcast Telling Its Side of the Szechuan...
Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald's. Starting today, over 20 million packets will be available at McDonald's restaurants across the country. Last week, the...
View ArticleAd Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers
Ad blocking is a topic that's front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the...
View ArticleA Giant Termite Tries Stand-up Comedy in Orkin Ads, but Hilarity Does Not Ensue
Wanna watch a bug bomb? We thought Orkin had long ago exterminated the human-size talking insects that infested its commercials. After all, the animatronic oddities haven't appeared in ads since 2012....
View ArticleFacebook Messenger: Here’s How to Block and Unblock Someone
Have you ever wanted to stop someone from being able to contact you on Facebook Messenger? Our guide will show you how to block messages from the user within the Messenger application. Note: These...
View ArticleLive Nation Wants to Be the Only Resource Brands Need to Reach Millennials,...
When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues--but the brand wants you to...
View ArticleJohnnie Walker’s Transformative ‘Jane Walker’ Campaign Will Support Gender...
The "striding man" now walks with a striding woman--and she plans to make her voice heard this year. Beverage giant Diageo's Johnnie Walker brand has added a female counterpart to its iconic mascot...
View ArticleAudi Brings a Dead Man Back in Charming Twist on a Life Well Lived
Audi is out with a new car that's so exciting, it'll give you a reason to live, says a new ad from Venables Bell & Partners. In the spot, a family gathers around an old man's death bed. Somber...
View ArticleFigure Skating and Curling Dominated 2018 Winter Olympic Games Talk on...
The 2018 Winter Olympic Games reached their end with Sunday night's closing ceremony in PyeongChang, South Korea, and Twitter said 103 million tweets were sent about the Games, generating 33.6 billion...
View ArticleEvan Rachel Wood Plays a Dark, #MeToo-Inspired Game of Guess Who? in This...
Funny or Die released a poignant PSA today in partnership with nonprofit Rise, tackling the #MeToo movement. The PSA takes a somewhat dark approach by using the popular board game Guess Who? to address...
View ArticleThis Nostalgic Ad Looks Ahead to Humans Flying Around Earth in Capsules at...
How do you advertise space-age transportation technology that doesn't exist yet? By taking a long, nostalgic look at what came before it. That's the approach taken by Micky Coyne and Pete Harvey--two...
View ArticleUpdates to YouTube Live Are Highlighted by Chat Replay
YouTube announced a series of updates to its YouTube Live livestreaming platform. Replays of Live videos now feature chat replay, allowing replay viewers to read the conversation as it originally...
View ArticleOgilvy Announces New Global Partnership With WPP-Backed Production Company...
Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP's group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a...
View ArticleFor the First Time, Pinterest Has a COO
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest's first on March 12. Why add a COO now, after going without one since it was founded...
View ArticleJohn Landgraf on Ryan Murphy’s Importance to FX and Losing Him to Netflix
During John Landgraf's 14 years at FX, no single creator has contributed more to the network's legacy than Ryan Murphy, Adweek's reigning TV Creator of the Year. Murphy's groundbreaking shows for the...
View ArticleAs Many Companies Distance Themselves From the NRA, Is This a Watershed...
Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting...
View ArticleWhen Everyone Is Barking, the World Is Changed by Those Who Meow
In a piece written for Harper's Magazine, Tom Robbins, my literary personal Jesus, tells a story about one of the musicians that plays on Big Mama Thornton's recording of "Hound Dog." This, as he...
View ArticleWunderman Welcomes New Global Chief Creative Officer
Wunderman hired Daniel Bonner in the role of global chief creative officer, effective March 5. He replaces Lincoln Bjorkman, who has served global chief creative officer since 2013 and is leaving...
View ArticleFacebook Launched the Women in Gaming Initiative to Bring Women in the...
Facebook officially launched its Women in Gaming initiative, created to give women in the video-game industry a place to share their stories and connect with others. With this launch, interested users...
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