NBCU Will Air 10% Fewer Ads in Its Prime-Time Original Shows This Fall
NBCUniversal is making the industry's biggest commitment yet to reducing linear ad loads, announcing today that audiences will see 10 percent fewer ads during all prime-time original shows across its...
View ArticleLook Out, LinkedIn: 40 More Countries Get Facebook’s Job Application Tool
Facebook announced Wednesday that it expanded the job application tool it launched in the U.S. and Canada last February to more than 40 countries. Vice president of local Alex Himel said in a Newsroom...
View ArticleGoogle Built an ‘Android Village’ to Showcase It’s Latest Artificial...
BARCELONA--How does a tech company, even one of the biggest tech companies in the world, stand out in a place flooded with tech, tech and more tech? Donuts, buttons and an updated version of whimsy....
View ArticleTwitter Officially Introduced Its Bookmarks Feature
Twitter officially launched its Bookmarks feature Wednesday for users worldwide on iOS, Android, Twitter Lite and the social network's mobile site. Associate product manager Jesar Shah announced in a...
View ArticleOn the Adweek Podcast: The Empire Builder Behind FX’s Enduring Success
Our cover star this week may not be a household name, but he's certainly an icon in the world of television. John Landgraf, CEO of FX Networks and FX Productions, has built FX into a high-quality...
View ArticleMass Messages From Brands on Messenger Are One Step Closer to Reality
Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an...
View ArticlePeople Are the Product in Coca-Cola’s Bubbly New Print and Outdoor Ads
If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle...
View ArticleFX Considered Making The Americans a Broader Show. Instead, It Became a...
While The Americans is now one of TV's most critically-acclaimed shows, the FX drama, which stars Matthew Rhys and Keri Russell as Russian spies undercover as a suburban D.C. family in the 1980s,...
View ArticleDunkirk Was the Most-Viewed Best Picture Oscar Nominee Trailer on YouTube
The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk. The war film's trailer had nearly 44...
View ArticleAI Is Not Quite There Yet, Say These Creepy-Fun Insurance Ads
Shopping for insurance online can feel so impersonal, it's like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch. In two 30-second TV ads from...
View ArticleWyndham Hotel Group Names MullenLowe Mediahub North American Agency of Record
Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek's U.S. Media Agency of the Year for 2017)--naming the "challenger" shop North American...
View ArticleFacebook Messenger: Here’s How to Change a Conversation’s Color
Did you know you can personalize your Facebook Messenger experience by changing the color of each conversation's text bubbles and icons? Our guide will show you how this is done. Note: These...
View ArticleHow Loyalty Marketing Can Survive in a Gen Z World
We're going deeper into 2018, which means the predictions, trends and what's-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that...
View ArticleWPP Attributes Surprisingly Weak 2017 to Client Budget Cuts and the Rise of...
WPP suffered its worst stock drop (14 percent) in nearly two decades, it announced today during an earnings call in which chairman Martin Sorrell bluntly admitted that 2017 was "not a pretty year" for...
View ArticleCall Me by Your Name Captured Pre-Oscars Buzz on Twitter
The most-tweeted-about best picture nominee leading up to the 90th Academy Awards Sunday night was Call Me by Your Name, while Daniel Kaluuya (Get Out) was the most-tweeted-about nominee. Twitter...
View ArticleMakeup Brand Soap & Glory Uses the Objectification of Lips to Actually Get...
I once complained to a former superior that I was having trouble getting heard in a new office setting. Before taking the time to think, he replied, "Maybe they're just distracted by your lips."...
View ArticleWhen Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its...
2018 is already shaping up to be a cat-and-mouse race between Procter & Gamble and Unilever over which brand can talk the most smack on digital advertising while putting pressure on platforms and...
View ArticleThe Unlikely Star of Subaru’s New Ad Has a Magical Way of Seeing the World
Sometimes, a special guide can help us experience life in deeper, unexpected ways. Subaru of America takes that view in a "See the World," a minute-long Outback spot from Carmichael Lynch. The story...
View Article4 Ways Companies Are Thinking About the Future of 5G
BARCELONA, Spain--It's been two years since Facebook CEO Mark Zuckerberg arrived in Barcelona, Spain at Mobile World Congress to a packed auditorium of technology execs and journalists. At the time, he...
View ArticleHow The Good Fight Is Taking on Trump and a News Cycle ‘on Steroids’
Last year, The Good Fight marked CBS All Access' first foray into original scripted series. But Robert and Michelle King, the co-creators and showrunners of the spinoff to their CBS hit, The Good Wife,...
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