Agency Creatives Channel Warhol, Basquiat and Frida Kahlo in AICP’s Absurd...
The art world superstars of decades past were much like today's top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never...
View ArticleCoca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage
NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it's already time to focus on the company's third major sports event of the year: the 2018 FIFA World...
View ArticleHere’s How Kids Respond When Introduced to the Gender Pay Gap
The pay gap between women and men, especially in high-profile industries like finance, continues to be a lightning rod in the debate around workplace inequality. Critics dismiss the pay gap as a myth...
View ArticleAdweek’s Elevate: AI Summit Took on Prediction, Personalization and Hype
At the beginning of her keynote kicking off Adweek's Elevate: AI summit--a half-day discussion, at times heated, on the role AI does and will play in marketing--Deloitte Digital CMO Alicia Hatch...
View ArticleHow Under Armour Makes Its Snapchat Ads In 5 Seconds or Less
From virtual slam dunks to interactive mobile games, Under Armour is finding its groove on Snapchat. Within the roster of brands continually testing new creative and ad formats, Under Armour is trying...
View ArticleWhy Marketing Will Show the World Gender Equality
It will take 200-plus years to officially reach gender parity, according to the World Economic Forum 2017 Global Gender Gap Report. I don't know about you, but I don't have that much time. As we...
View ArticleThe Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones
The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming...
View ArticleHow Brands Like Audi and Pez Are Winning the AR Game
Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although...
View ArticleFacebook’s New Ad Campaign in India Is a Tribute to Personal Expression … on...
Right now we're probably all hard-pressed to relate Facebook in any productive way to "freedom" or "expression" (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be...
View ArticleMcgarrybowen Names New U.S. President After Losing Simon Pearce to JWT
Dentsu Aegis Network's mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North...
View ArticleQ&A: The Big Bang Theory’s Mayim Bialik Relaunches Her GrokNation Website...
Mayim Bialik has always wanted more out of her career than just acting. TV audiences know her as The Big Bang Theory's Amy Farrah Fowler (who is engaged to Jim Parsons' Sheldon Cooper in the show) or...
View ArticleClever Camerawork Makes Everything a Runway in W+K’s Stunning New Delta Ad
There's a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a...
View ArticleYouTube Will Teach Brands at SWSW How to Strategically Use 6-, 15-Second and...
If telling a story in six seconds, 15 seconds and with long-form spots has become the new standard, how can brands and agencies use that to their advantage? That's the question YouTube is hoping to...
View ArticleMondelez Launches Global Media Review, Picks Spark Foundry and VaynerMedia...
Mondelez International, one of the world's largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency...
View ArticleL.A. Is Getting a Mermaid Museum as Part of Freeform’s Campaign for Its New...
Blending at least two formidable pop-culture trends, cable channel Freeform will open a Mermaid Museum in Hollywood this month as a free, four-day glitter-bombed Instagram mecca. Kind of like the...
View ArticleGoogle Plays Up Gender Equality-Related Searches for International Women’s Day
Google--which has notoriously struggled with its own sexual harassment issues--is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a...
View ArticleA Young Girl Discovers the Power of Storytelling in HP’s Touching...
Get ready to feel a lot of emotions thanks to a touching six-minute film from HP. The brand released "Paro," a film designed to inspire young women to tell their own stories, on International Women's...
View ArticleThe Company That’s Taking Shoppable Video Seriously—and Driving Results
It's no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever the...
View ArticleMetro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial...
Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based...
View ArticleBBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing "You're Not You When You're Hungry" campaign for the brand. Two new 30-second spots...
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