Nest Looks at Prom Night Through the Lens of #MeToo in Its Oscars Ad
Nest taps into the hot-button topic of how men treat women in this unusual ad for its Hello video doorbell. It's prom night in suburbia, and as two teen couples head to the big event, the father of one...
View ArticleAre You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in...
View ArticleThanks to GDPR, Markteters Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of...
View ArticleDee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something,...
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's...
View ArticleFacebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the...
View ArticleHorizon Promotes 3 Women to Executive Vice President Amid Industry Call for...
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of...
View ArticleAllbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
View ArticleKimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irvine,...
View ArticleLaura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s...
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign...
View ArticleUnivision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy...
View ArticleIt’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation...
View ArticleFerrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a...
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder...
View ArticleThe Billboard Industry Thanked ‘3 Billboards’ Using ‘3 Billboards’-Inspired...
On Sunday night, Three Billboards Outside Ebbing, Missouri scored Oscar wins for its stars, Frances McDormand (best actress) and Sam Rockwell (best supporting actor). The billboard industry thanked the...
View ArticleDick’s Sporting Goods and Walmart See Lift in Perception After Altering Gun...
New data from YouGov BrandIndex shows that both Walmart and Dick's Sporting Goods have seen an uptick in positive brand perception after announcing some major changes to gun sale policies last week....
View Article3 Guidelines for Navigating the Era of Audible Branding
With SXSW about to kick off, it's a good time to be thinking about the technologies poised to transform how we live and work. Voice platforms brought to us by Amazon's Alexa, Google Home, Apple's Siri,...
View ArticleThe Villain in This Chilling Video Game Ad Hits Frighteningly Close to Home
There's plenty of talk in storytelling about the "hero's journey," but frankly, a story is only ever as strong as its villain. It's the figure that encapsulates the hero's ultimate conflict, the...
View ArticleNielsen Social Content Ratings, Week of Feb. 26: And the Oscar Goes to …
The 90th Academy Awards took home an award of its own: most interactions across Facebook, Twitter and Instagram, according to the Nielsen Social Content Ratings for the week of Feb. 26. The Oscars on...
View ArticleTMW Unlimited Calls Out Sexist Workplace Behavior for The Chartered...
TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women's Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie...
View ArticleTechmeme Brings Its Aggregation Formula to a Daily Podcast
Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home. Beginning today, the site's new podcast will appear at 5...
View ArticleI Was a VR Skeptic Just Like You. Here’s What Brought Me Around
I've been dismissive of virtual reality and its potential for brands. You may have dismissed it, too. It's hard to imagine popular adoption anytime soon. VR has looked like the emperor's newest...
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