Dallas Cowboys QB Dak Prescott Takes ‘Sh*t Talk’ to Another Level in Latest...
As NFL fans gear up for Sunday's hotly anticipated round 2 matchup between the Dallas Cowboys and the Philadelphia Eagles, Cowboys' QB Dak Prescott has teamed up with Maximum Effort and the Colorectal...
View ArticleAdweek Research: Quantifying the Impact of Collaboration
About a year ago, Xerox Holdings Corp. chief marketing officer Deena LaMarque Piquion approached her company's chief technology officer with a small ask: Could she get the tech team's help to eliminate...
View ArticleIt’s Time Agency Teams Had a Direct Line to the Client CEO
A client CEO may not be someone ad agency teams are used to engaging with, but Saatchi & Saatchi London chief strategy officer Richard Huntington believes it's time to start speaking their...
View ArticleAdweek Podcast: The 2024 ‘Not-Yet-Trending’ Trend Report by Pinterest
What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more. In the latest episode of Yeah, That's Probably An Ad, community editor...
View ArticleKrystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph
Krystal Olivieri has unexpectedly exited her role as North America CEO of Choreograph, GroupM's data and technology organization. A source close to the situation confirmed Olivieri's departure, and...
View ArticlePapa Johns Names The Martin Agency Its Creative Agency of Record
In 2024, Papa Johns wants to celebrate the culture of pizza, and it's tapping The Martin Agency to handle those responsibilities. Earlier this year, the brand hired Mark Shambura, the former CMO of MOD...
View ArticleAs 2024 Approaches, the Future of Work Feels Like It’s at a Tipping Point
For all of the advancements and enhancements we've seen take center stage, sometimes it feels like we've time-traveled back to pre-pandemic circa 2019. Over the course of three years, under the worst...
View ArticleMorning Brew Publisher Steps Down to Focus On New Media Venture
Business news publisher Morning Brew--which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare--announced two key changes to its executive...
View ArticleThreads’ Hashtag Feature Isn’t Enough to Really Benefit Brands
The introduction of tags--similar to other platforms' hashtags--to Threads has made the platform more discoverable for marketers, but a smaller audience base is still holding back more investment....
View ArticleMomentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain...
Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency. While brands in-housing programmatic capabilities has been...
View ArticleShowtime’s Rebrand Hints at a Chaotic TV Year Ahead
The TV climate is getting harsher, so streamers and networks are bundling up. On Monday, Paramount announced that the Showtime linear channel will officially rebrand as Paramount+ with Showtime on Jan....
View ArticleWatch This Year’s Best Ads Mashup
As the end of the year approaches, it's an Adweek tradition to take a look back at the year's best ads. And what a year it was. From fast food shakes turned viral sensations to a summer dominated by...
View ArticleCIBC’s Moving Tribute to Canadian Soccer Star Christine Sinclair
This year has been an emotional rollercoaster for soccer fans with Lionel Messi's move to Miami, Cristiano Ronaldo's move to Saudi Arabia, Megan Rapinoe's retirement following the Women's World Cup and...
View ArticletheSkimm Cuts 10% of Staff, Its Third Round of Layoffs This Year
News and lifestyle media company theSkimm laid off 12 employees in late November, or roughly 10% of its workforce, in the latest of a series of headcount reductions sweeping the media industry,...
View ArticleWhy Supply-Side Platform Fill Rate Is Just 1%
The overwhelming majority of the time that a bid request is sent out by a supply-side platform, offering an opportunity to advertise on a publisher's website, no one responds. The standard fill rate...
View ArticleInfographic: What Customers Want From Loyalty Programs
Inflation may be easing, but that's little comfort to consumers dealing with an already sky-high cost of living and a looming holiday shopping season. In response, companies should reevaluate their...
View ArticleNerd Alert! Nerds Candy Enters Super Bowl for the First Time
A bunch of Nerds will be at Super Bowl 58 this year, as Ferrara Candy's Nerds brand will make its Big Game debut after 40 years. Nerds will air a 30-second spot during the second quarter of the game,...
View ArticleShiv Gupta Embraced Education to Become an Ad-Tech Entrepreneur
Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies...
View ArticleVML Wins Ice Cream Brand Breyers for Strategy and Creative
VML has been awarded the brand strategy and creative AOR account in the U.S. for ice cream brand Breyers following a review run internally by the brand. The account was won by Wunderman Thompson New...
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