How Sperry Is Navigating the Waves All These Years Later
Sperry has been known for its boating shoes since 1935, and has grown into a classic footwear brand for everyday wear. In changing times, Sperry has stayed relevant by collaborating with various...
View ArticleCOP28 Is Over. Here’s What Marketers Should Know About the 2024 Climate Talks
This year's United Nations climate summit wrapped up today in Dubai, as nearly 200 countries agreed upon a new global pact for tackling climate change. But while the facts of the deal are historic--it...
View ArticleWorkReduce CEO Brian Dolan Arrested and Charged With Solicitation of a Minor
Brian Dolan, the CEO of WorkReduce, a data-driven platform for marketing staff augmentation and services, has been arrested in Fairfax County, Virginia and charged with multiple counts related to...
View ArticleThe Garage Podcast: Going Further Together
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleTechMagic Podcast: VR Under the Christmas Tree and AI for Historical...
On this week's episode, Cathy Hackl and guest host Lee Kebler discuss how educators are incorporating artificial intelligence into homework assignments, prompting Hackl to emphasize the importance of...
View ArticleGoogle’s 2023 Year in Search Looks Back at 25 Years of Queries
It's hard to believe that Google has only been around for 25 years, considering how ubiquitous it has become since its 1998 debut. For the brand's annual Year in Search platform, imagining what the...
View ArticleCabbage Patch Kids Are the Babies Anyone Can Adopt
Forty years ago, Americans kicking off the holiday shopping season decided to kick one another instead. It was a doll they were all after, and most would stop at nothing to get it. In Charleston,...
View ArticleOff the Clock: How Sir John Hegarty’s Love of Wine Led to a Business Venture
BBH founder Sir John Hegarty admits that "a moment of madness" led him and his wife, Philippa Crane, to buy Domaine de Chamans in 2002. It wasn't in their plan to become owners of the 54-acre,...
View ArticleHow Gympass Turned Its B2B Marketing Message Into a Murder Mystery Podcast
Gympass typically considers murder the antithesis of its B2B marketing strategy, but there were arguments for an exception. The corporate wellness platform's entire purpose is to help its 15,000 global...
View Article20 Campaigns That Made Creatives Jealous in 2023
It's OK to be jealous in the ad industry. Seeing amazing work from other agencies can make any creative say "I wish I had done that," and there's nothing wrong with being a little covetous. The Jealous...
View ArticleMcDonald’s Signature Burger Now Has Its Own Autograph
Arguably the world's most famous burger, the McDonald's Big Mac is a fast-food icon that probably rivals the celebrity status of Taylor Swift and Beyonce in global relevance and awareness. So the...
View ArticleExclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on...
The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up...
View ArticleWant People in Your Stores? Create a Connection, Not Just a Product
Retail is staring in the face of a massive transition. Before the pandemic, retail was already locked in competition with online sales, forcing brands to navigate a nimble balancing act. But when...
View ArticleBecome Aquaman in AR Ahead of the Lost Kingdom
To promote the theatrical release of Aquaman and the Lost Kingdom on Dec. 22, Warner Bros. partnered with AR tech company Zero10 to bring the latter's AR Mirrors to select movie theaters across Los...
View ArticleThe Speed of Culture Podcast: The Art of Authenticity
What makes a great influencer? Danielle Bernstein of WeWoreWhat believes it's all about authenticity and staying true to yourself. With over 13 years of experience as an influencer, Bernstein has...
View ArticleDisney+’s Hulu Merger Delivering ‘Better Than Expected Metrics’ for Advertisers
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and...
View ArticleVivendi Explores Havas and Canal+ Spinoff
French media company Vivendi is exploring a potential breakup of its business, which includes advertising network Havas and TV network Canal+ Group, in a bid to fuel growth. The company, led by...
View ArticleHow Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits
Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar's second "Zip...
View ArticleAmerican Express Builds B2B Playbook Around Small Business
American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business...
View ArticleTop 10 Cannabis Marketing Campaigns of 2023
When there's good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush--with conservative-leaning, Republican-led Ohio...
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