Weight Watchers Names Anomaly as Creative Agency of Record After a Review
Weight loss and lifestyle brand Weight Watchers has picked MDC Partners' Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business. "We...
View ArticleWhatsApp Co-Founder Jan Koum Is Leaving Facebook
WhatsApp co-founder Jan Koum announced Monday that he is leaving the messaging application and parent company Facebook. He revealed his departure in a Facebook post, saying that he would take some time...
View ArticleHulu’s New CEO Works to Capitalize on the Momentum of The Handmaid’s Tale
When The Handmaid's Tale premiered one year ago, the Elisabeth Moss drama changed Hulu forever. "That show's success created awareness for Hulu that wasn't there in the creative community and within...
View ArticleWhy the NBA, NFL and MLS Are Trying to Compete With Established Esports Leagues
It's no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on--all with an eye toward reaching young men and the advertisers that would follow. But for the...
View ArticleAGW Is Not Your Average Agency, and That’s What Brands Love About It
At AGW Group, authenticity is revered. "The success of our agency rests purely on our culture," explained CEO Adam Gorode, who co-founded the Brooklyn culture marketing shop five years ago. "We've...
View ArticleOnline Underwear Brands Are Using Comfort, Innovation and Great Ads to Win...
Ladies' lingerie brands are the latest in the fight to fend off digital upstarts. For years, Victoria's Secret has been the dominant brand, with roughly 50 percent of the women's underwear market...
View ArticleTwitter Is Debuting 30 New Shows Focused on Activism, Entertainment and Sports
During Monday night's Digital Content NewFront presentation, Twitter announced it's debuting 30 new shows for its platform, as the company continues its bets on news and video. At the company's second...
View ArticleBBC Podcasts Will Start Serving Up Ads for International Listeners
*Ding* international listeners, you're about to hear ads on BBC podcasts. To make it crystal clear to listeners, a warning bell will let you know when it's coming, and it won't be read by the host,...
View ArticleThis New Agency Created by RAPP Vets Caters to Clients ‘Paying Too Much Money...
After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. "For years, I carried a notebook where I would write...
View ArticleStudio71 Focuses on Talent and Brand Safety at NewFronts
Media company and content studio Studio71 unveiled its 2018 lineup at its NewFront, which includes new partnerships, as well as an expansion of what it called its most engaging and culturally relevant...
View ArticleWant Trump to Melt Away? This Ad Agency Created the Perfect Candle for You
The creative minds at Los Angeles-based multicultural boutique o1 Agency have built a great, beautiful candle--and they want you to pay for it. Beautiful is, of course, a matter of opinion when...
View ArticleIn-App Purchases Are Coming to Facebook Instant Games for Android, Web
In-application purchases are coming to Facebook's Instant Games platform for Android and Facebook.com starting May 7. The social network rolled out Instant Games in closed beta in 30 countries in...
View ArticleSnap Inc. Reports Weaker Than Expected Q1 Earnings
Snap Inc. shares plunged on Tuesday in after-hours trading, following the company's weak first-quarter earnings and warnings that growth likely won't be much better in the near term. According to the...
View ArticleDay 1 of Facebook’s F8: A Dating Feature, Sharing From Apps to Stories and More
Highlights from the first day of Facebook's F8 annual developer conference in San Jose, Calif., Tuesday include adding a touch of Tinder to the social network's flagship mobile applications and a new...
View ArticleWhy Cobra Kai Isn’t Called The Karate Kid, and 4 More Things to Know About...
This week's cover story looked at the Karate Kid revival series Cobra Kai, which YouTube Red hopes will be a breakout hit like House of Cards was for Netflix. All 10 episodes of the first season roll...
View ArticleCondé Nast Expands OTT Offerings With Wired, Bon Appétit and GQ Channels
Cond? Nast is expanding its OTT offerings with channels for Wired, Bon App?tit and GQ, company executives announced today at its NewFront presentation. Wired is expected to launch later this year, with...
View ArticleOath to Roll Out Slate of 10 Shows and New Samsung Galaxy Content Partnership
Verizon-owned Oath is betting even more on the smartphone screen with a new content partnership with Samsung. Oath--the one-year-old umbrella brand for AOL and Yahoo's content and data...
View ArticleJohnny Weir Will Wear a Twitter-Powered Brooch During NBC Sports’ Kentucky...
Johnny Weir's tweet-powered brooch is making its return to Churchill Downs for the Kentucky Derby after a year off, and this time, it has its own Twitter account. Digital innovation agency Viget...
View ArticleDiageo Moves 2 Key Executives to U.S.-Based Posts
Diageo, the world's largest distiller and a major producer of beer, will pluck two senior marketing executives from overseas and reassign them to the United States. Jumping across the pond are Ed...
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