Fans Will Soon Be Able to Watch SportsCenter Each Morning Via the ESPN App
The big news coming out of ESPN's first Digital Content NewFront presentation today in New York is that the network's signature, flagship program SportsCenter is coming to the ESPN app each morning....
View ArticleMercedes-Benz Places Its Global Media Business in Review
Less than three months after naming Publicis Groupe as Mercedes-Benz's new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the...
View ArticleHarmon Brothers Turn Carpet Drama Into Soap Opera in Ad for Zerorez Cleaning...
Harmon Brothers, the Provo, Utah-based social media ad agency behind viral ads for Poo-Pourri and Squatty Potty, has a new infomercial opus, turning everyday carpet drama into a daytime soap opera....
View ArticleRevlon Launches Global Media Review Less Than a Year After Consolidating With...
Multinational cosmetics conglomerate Revlon is reviewing its global media planning and buying business, according to several parties familiar with the matter. The move comes approximately 10 months...
View ArticleInside the Cobra Kai Viral Stunt That Created a Bully’s Worst Nightmare
Thinkmodo's newest viral stunt, this time for YouTube Red's Cobra Kai, is certainly kicking butt, with more than 11 million views on Facebook and a trending spot on YouTube. But making it happen was no...
View ArticleFacebook Is Helping Website Owners Sniff Out Phishing Scams
Facebook is giving legitimate website owners a way to fish out phishing scams. The social network announced at its F8 annual developer conference in San Jose, Calif., Wednesday that it is extending the...
View ArticleLinkedIn Is 15 Years Old Today
LinkedIn is celebrating its 15th birthday Thursday, and it shared data on how industries and job titles have evolved since its debut. Co-founder and vice president of product strategy Allen Blue said...
View ArticleBuzzFeed Is Turning Its Viral IMHO Debate Into Merchandise
BuzzFeed, the media queen of viral content on the internet is back at it again with a new debate on the right meaning for the acronym "IMHO." Only this time, it's also turning the moment into...
View ArticleMeredith Unveils Video Sales Guarantee After Time Inc. Acquisition
In its first presentation since the $2.8 billion acquisition of Time, Inc., the new Meredith Corporation announced a line of programming and a video sales guarantee at the 2018 Digital Content...
View ArticleRadisson Hotel Group Names Accenture Interactive Its Global Experience Agency
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops' domains, has been chosen as Radisson Hotel Group's global experience agency of record. The...
View Article59% Of All Homes Now Have a Streaming Enabled Screen
Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report. As of November 2017, 65.3 million U.S. homes had an internet enabled device capable of...
View ArticleFacebook Revealed New Cities and Dates for Its Facebook Community Boost Program
Facebook announced an updated schedule for its Facebook Community Boost events, which are aimed at helping small U.S. businesses grow and learn digital skills. The Facebook Community Boost program was...
View ArticleKentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Sounds
Beanstalk is definitely a contending horse in this year's running of the Kentucky Derby, right? Nope. It's a global brand extension licensing agency in the Omnicom family. And have you heard of ad...
View ArticleAdidas CEO Says the Brand Hasn’t Discussed Dropping Kanye West, Despite...
Earlier this week Kanye West made comments on TMZ Live about slavery, stating, "When you hear about slavery for 400 years. For 400 years? That sounds like a choice." Of course, West's comments lit up...
View ArticleGroup Nine Media’s NewFront Was All About Obsession
Last year, Group Nine Media joined the NewFront party. With the injection of $100 million from Discovery still fresh in its veins, the company wanted to formally introduce itself to the advertising...
View ArticleFacebook Is Adding 2 New Metrics to Its Video Retention Graph for Pages
Facebook is beefing up the video retention graph in video insights for pages, adding two new metrics, along with a way to more closely examine the data that is provided. The social network announced in...
View ArticleGoogle’s First Virtual Reality Doodle Honors a French Illusionist Director
Google just added another dimension to its daily Doodle. In its first 360-degree virtual reality Doodle, Google's fitting homage to the format honors the "father of special effects," French illusionist...
View ArticleTwitter Corrected a Bug That Caused Passwords to Be Stored in Plain Text
Twitter admitted Thursday that it fixed a bug that stored passwords in plain text in an internal log, stressing that the information in that log was contained within Twitter's systems and no passwords...
View ArticleYouTube Talked New Shows, Growth and Advertising Options at BrandCast
YouTube told advertisers on Thursday that it now has 1.8 billion logged-in users on its platform, acknowledging both the benefits and risks that come with that scale. At its annual BrandCast event in...
View ArticleTrump Names NBCU’s Linda Yaccarino to the President’s Council on Sports,...
Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added a presidential...
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