LinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White...
Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn't typically an advertiser: LinkedIn. And if viewers paid close attention to the spot, they may have also...
View ArticleFacebook Finds Reasons to Hope in This Artful, Portrait-Based Ad From the...
There's something remarkably intimate about Facebook's new 60-second spot and the way it uses a combination of portraiture and voiceover to tell a story of hope. The camera punches in, putting you...
View ArticlePrincess Cruises Are a Window to the World, and Yourself, in Sweeping New Ads
Cruise ships aren't just floating bacchanalia packed with food and booze, says a new campaign from Princess Cruises. They're a way to connect with nature and the things that really matter in life, like...
View ArticleR/GA Ventures, LA Dodgers Team Up to Help Startups Find Opportunity In Sports...
In 2014, digital agency R/GA launched Ventures, which holds the investments made by the agency through its accelerator programs. Backed by R/GA's parent organization, IPG, Ventures has partnered with...
View ArticleJimmy Kimmel Says ‘Literally Everyone’ at ABC ‘Should Be Fired’ if There’s...
Jimmy Kimmel is returning to host this year's Oscars on March 4, and he knows the memory of the debacle that capped last year's ceremony--in which La La Land, not actual winner Moonlight, was...
View ArticleCelebs From Aubrey Plaza to Mark Duplass Talk Money in New Wealthsimple Ads...
Oscar-winning documentarian Errol Morris is back in commercial directing mode for investment company Wealthsimple, turning the camera on Hollywood creators Aubrey Plaza, Alex Karpovsky, Brian Tyree...
View ArticleWPP’s GroupM Shifts U.K. CEO to New Position as Global Chief Investment Officer
After serving 10 years as GroupM's U.K. CEO, Nick Theakstone is being repositioned to the newly created role of global chief investment officer at the WPP-owned media investment management company....
View ArticleOprah Winfrey Ruled Facebook and Twitter During the 75th Annual Golden Globe...
Oprah Winfrey's speech after accepting the Cecil B. DeMille Award dominated conversation on Facebook and Twitter during the 75th Annual Golden Globe Awards Sunday night. At the time of this post, the...
View ArticleABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy...
ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title for the drama. Two months before the...
View ArticleEx-Hulu Marketing Head Jenny Wall Joins Podcast Network Gimlet Media
Former Hulu senior vice president and head of marketing Jenny Wall will become podcast network Gimlet Media's first chief marketing officer. Wall will oversee all marketing and audience-growth efforts...
View ArticleIt’s Time for More Execs to Step Up as Thought Leaders. Here’s How
It's a new year, and you're likely considering the personal and professional goals that will help you improve your life and advance your career. By building your brand and nurturing your network, you...
View ArticleOwen Wilson Explains Oreos, Poorly, to the French in Farcical Campaign
Owen Wilson seemed to enjoy France the last time he was there. Now he's back--and bringing an American staple, Oreo cookies, with him. A new Oreo campaign in France, from Paris agency Buzzman, is about...
View ArticleFCB Hires IPG Vet as Global Chief Marketing Officer
FCB Worldwide welcomed Jennifer Hohman back to the IPG family in the position of global chief marketing officer. In the role, Hohman will be tasked with developing FCB's new business relationships with...
View ArticleHealth and Finances Were Among the Top New Year’s Resolution Topics on Twitter
Online learning community Skillshare analyzed more than 186,000 English-language tweets to determine the most common New Year's resolutions among American users for 2018. For its analysis, Skillshare...
View ArticleThese New Headphones Are Bringing Voice Assistants Like Alexa Straight to...
Here comes Alexa in your ears--whether you're ready for it or not. Jabra, a sound company that makes headphones, earbuds and headsets, announced on Jan. 8 two new wireless earbuds that work with Siri,...
View ArticleThe Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years
This week, The Atlantic magazine's 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a...
View ArticleWhy You Need a Comprehensive Over-The-Top Strategy Now
It's finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry's most challenging obstacles has been cleared: consumers have mastered the art of accessing...
View ArticleWWE Is Letting You Step Inside the Ring With Its New VR Partnership
It's been 33 years since World Wrestling Entertainment (WWE) brought a million viewers ringside with its inaugural pay-per-view event, Wrestlemania. Today, the entertainment company is bringing you...
View ArticleState Farm to Follow McDonald’s in Consolidating Its Ad Business With Omnicom
State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. "State Farm works with many vendors...
View ArticleInstagram: Here’s How to Turn On Two-Factor Authentication
Did you know Instagram allows you to turn on two-factor authentication as a way to keep your account safe? With this feature turned on, anytime you login to Instagram from an unknown device, you'll...
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