4 Marketers Share How GDPR Will Shake Up Brands’ Data Strategies
Global brands are gearing up for the European Union's General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Chiefly, the new rules...
View ArticleA Neat, Subtle Camera Trick Drives the Storytelling in Subaru’s New Spot
Subaru has done plenty of safety advertising over the years. Its first spot out of the gate this year celebrates the Subaru Forester being named a 2018 IIHS Top Safety Pick--and it's a story told in...
View ArticleMonster Products Will Make Its Super Bowl Debut With a Spot Starring Iggy Azalea
Monster Products will make its Big Game debut in Super Bowl LII, with a 30-second spot starring rapper Iggy Azalea. The audio brand announced Azalea as its new spokesperson this Monday at the Consumer...
View ArticlePizza Hut’s Self-Driving Delivery Trucks With Toyota Could Be on the Road by...
In the near future, be sure to tip your robot. Just don't tip it over while it's delivering you pizza. Pizza Hut has been working with Toyota to develop ways to deliver personal pies via person-less...
View ArticleVolvo Is the Narrative Vehicle Driving The Goldman Brothers’ Flashy New Music...
It's always fun when brands start experimenting with content that people might want to consume, as opposed to stuff made to interrupt what they're actually looking for. Following in the footsteps of...
View ArticleAt CES, TVs Are Bigger, Better and Smarter With Digital Assistants
Digital assistants are coming to your TV, aimed to make your life easier--one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each...
View ArticleDollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter
In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand's...
View ArticleCan Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It...
Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a "full brand restage." Starting next month, consumers...
View ArticlePepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show...
PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It's part of the company's recurring Game...
View ArticleEdel Rodriguez Brings Fire and Fury to His Latest Stunning Trump Cover for...
Edel Rodriguez, the Cuban-born illustrator who's designed several instantly iconic Donald Trump covers for Time magazine--and some even more shocking ones for Germany's Der Spiegel--is out with his...
View ArticleInstagram: Here’s How to Stop Someone From Following You
Have you ever wanted to remove someone from your Instagram followers list? While blocking someone will cause them to unfollow you, if your Instagram account is set to private, you can also remove...
View ArticlePereira & O’Dell Names New Chief Creative Officer as Co-Founder Moves to...
Pereira & O'Dell's co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob...
View ArticleDanny Trejo Gets Dolled Up for Family Guy’s Mobile Game on the Eve of Its...
Tough guy Danny Trejo might be the only person on the planet who could convincingly (and charmingly) use a machete as a microphone while hosting an over-the-top game show and giving away "a shitload of...
View ArticleCindy Crawford Is Recreating Her Iconic Pepsi Spot for the Super Bowl, 26...
Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new...
View ArticleGoogle Created a Giant Voice-Activated Gumball Machine to Promote Its Digital...
Digital assistants are learning to activate a lot of things. They're used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own...
View ArticleNBC Has ‘Less Than 10’ Super Bowl Ad Slots Available With Just 3 Weeks to Go
With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game. The network has "less than 10" in-game slots available, Dan Lovinger, evp ad sales,...
View ArticleA Condemned Man Gets a Whopper for His Last Meal in Burger King’s New Ad
We sure are seeing some unusual themes in advertising in 2018. Ikea made the ad you pee on, and now Burger King is rolling out a spot set on death row. The commercial, by agency Buzzman, is from...
View ArticleBehind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital...
Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he's constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era...
View ArticleWalmart Is Closing Over 60 Sam’s Club Stores in an Effort to Amp Up Its...
We're only 11 days into 2018 but Walmart is making it clear that this year, it's waging a bigger war with Amazon. According to Business Insider, 63 Sam's Club stores are closing across the U.S. in...
View ArticleHBO’s New Drama About Power-Hungry Siblings Distances Itself From Rupert Murdoch
With the final season of Game of Thrones on hold until 2019, HBO is looking to its other dramas to keep audiences entertained in the interim. Westworld will return for its sophomore season this spring,...
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