Herb’s Founder Is Dedicated to Creating a ‘One-Stop Shop’ for All Things...
When Matt Gray finally decided to pursue his dream of getting into the cannabis business, he started by sending emails. Lots of them. Over 2,000. Emails with industry insiders turned into coffees,...
View ArticleABC Toasted Roseanne’s Success at Its Upfront, and Jimmy Kimmel Roasted...
Let's get the most important ABC upfront questions out of the way first. Yes, Jimmy Kimmel was back this year. And yes, he was as funny as buyers needed him to be after a sluggish upfront week so far....
View ArticleSpotify Creative Shares How the Brand Came Up With Its Latest Witty Work
Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand's free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some...
View ArticleBlockchain Is Magic for Influencer Marketing, But in a Bad Way
The blockchain value proposition is that ad fraud and a confused and complicated marketplace prevent brands from running successful influencer marketing campaigns, and that blockchain solves these...
View ArticleDove Partners With EW to Showcase a Film About Bullying Directed by Debbie Allen
Dove wanted to treat its latest Real Beauty Productions film like a big movie production, so it secured the cover of Entertainment Weekly--a peel-off cover, that is. "Readers love anything new and...
View ArticleDeadpool Has Invaded the Rest of Walmart’s Movie Aisle With a Brilliant...
In-store displays--especially at Walmart--usually aren't the sexiest jobs in the advertising business. But here's a killer exception. At a limited number of Walmart locations, Deadpool has taken over...
View ArticleCardi B Sizzled on Facebook and Instagram in April
Hip-hop star Cardi B was a red-hot Hot Topic on both Facebook and Instagram in April, according to Facebook IQ. The social network's research arm said other Facebook Hot Topics in the people category...
View ArticleYouTube Revealed Its Most Popular Royal Wedding-Related Videos
Ahead of the Royal Wedding between Prince Harry and Meghan Markle May 19, YouTube revealed stats related to the soon-to-be newlyweds. Since Prince Harry and Markle announced their engagement in...
View ArticleNick Offerman Silently Judges Those Who Can’t Repair Their Stuff in Ads for...
What does Nick Offerman have to say about J-B Weld? Nothing, actually. The pitchman, whose charmingly gruff voice can be found across a litany of ads lately, barely speaks in the epoxy brand's first...
View ArticleLes Moonves Sits Out CBS’ Annual Schedule Unveiling, as the Network Shakes Up...
The biggest news out of CBS' annual unveiling of its fall schedule for the media wasn't what shows were featured there--including a completely revamped Monday night schedule and the addition of its...
View ArticleGlossier’s Second Retail Store May Be Its Most Instagram-Friendly One Yet
These days, if consumers can't Instagram a store, it's almost not even worth going. The growing trend of digitally native brands opening stores with strong visual elements meant for Instagram continues...
View ArticleThis Campaign Reminds Us How Much Time We All Waste on Social Media
How many hours a week do you spend on Facebook? Instagram? Twitter? More importantly, what sort of value do you really get from that time? According to a new campaign from Friends\TBWA of Bucharest,...
View ArticleQ&A: Havas CCO Jason Peterson Shares His Tips on Instagram Fame
His evocative black and white photos documenting his hometown of Chicago led to Instagram fame. This week, they went beyond his 1.1 million followers to take over New York's Times Square. Jason...
View ArticleHow Facebook Is Marking Global Accessibility Awareness Day
A recent survey of Facebook users in 50 countries found that more than 30 percent of them experienced difficulty seeing, hearing, speaking, organizing thoughts, walking or grasping with their hands. On...
View ArticleThe CW Expands to Sundays, Making Room for All 5 Superhero Shows and a...
As The CW expands to Sundays this fall, the network has found space on its six-day schedule for all five of its superhero shows, as well as reboots of Charmed and Roswell. But the network is also...
View ArticleMaintaining Human Contact Throughout a Digital Customer Experience
"Speak with a representative." "Speak with a representative!" We've all had that customer-service moment where we're stuck in an automated loop of chaos, and all we want is to connect with a real (and...
View ArticleMacy’s Beautifully Captures the Transition From Winter Drab to Summer Chic
Spring has sprung in the great outdoors. But what about in your closet? Everything seems to come back to life at this time of year--flowers bloom, moods lighten, temperatures rise--and your wardrobe...
View ArticleFacebook Users Were Sure to Apply Their BB Cream in April
Facebook users sought to put their best faces forward in April, as Facebook IQ's analysis of Topics to Watch for the month found that conversation about BB cream soared 10.2 times year over year and...
View ArticleInstagram: Here’s How to Share a Song or Album from Spotify to Stories
Instagram and Spotify recently launched the ability for users to share the songs and albums they're listening to on Spotify to their Instagram Stories. When a song or album is shared, followers can tap...
View ArticleYouTube Red Gets a Revamp—But It Comes at a Cost
YouTube is giving its subscription service a revamp, but dedicated YouTube fans will have to shell out a little extra cash. YouTube Red will relaunch as YouTube Premium, costing $2 more per month for...
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