Editor’s Letter: The Complex Question of Personal Data and How Marketers Are...
Thanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer's dream,...
View Article17 Media Agency Execs Guiding the Industry During Turbulent Times
As the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation. In 2018, bold...
View ArticleInfographic: The Importance of Using Data Effectively and Creatively
Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer...
View ArticleFor Many Networks, Less Is More When It Comes to Ad Loads During Upfronts
Broadcast upfront week is usually a time for networks to promise buyers more of everything next season, from new shows that audiences will love to new ways that brands can reach consumers. But this...
View ArticleWant to Really Understand Your Customer Data? Try Hiring a Scientist
Anyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it's Lebron James (Nike), James Harden (Adidas) or Steph Curry (Under Armour). Now add Peter Fader to that list....
View ArticleWhy This Agency Spent 3 Days Devoting All Its Resources to Fighting SIDS
It's not unusual for agencies to spend time working on passion projects for causes outside of typical client work. An agency completely shutting down billings and devoting all of its employees to...
View Article4 Winning Strategies for Insurance Brands on Social
Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren't known for being consumer-friendly? How can insurance companies...
View ArticleFox Shakes Up Its Fall Schedule With 2 Programs From Rivals, Thursday Night...
Most broadcast networks' schedules for the new season are focused on the new pilots that they have picked up to series, but Fox's fall slate revolves around a pair of programs that used to appear on...
View ArticleWhy The Incredibles Needed an ADT Home Security System
Even superheroes need a good home security system, says a fun new ad from ADT and Disney, themed around the upcoming premiere of The Incredibles 2. In the 30-second spot, animated by Pixar, the film's...
View ArticleFacebook: Here’s How to Create and Share a List
Earlier this year, Facebook launched a List feature, allowing users to create and share lists with their friends on their News Feeds. Our guide will show you how this feature works. Note: These...
View ArticleHere’s How the Cast of Brooklyn Nine-Nine Reacted to Being Canceled—and Then...
Brooklyn Nine-Nine's Season 5 finale airs Sunday on Fox, but fans will have to watch Season 6 on NBC. On Thursday, Fox canceled the show, only to have NBC pick the ensemble comedy up the next day. It...
View ArticleWunderman Appoints New President of Its New York Office
Global digital agency Wunderman today announced the appointment of Helder Santo as president of its flagship New York office. Santo makes the move from R/GA where he most recently served as VP, group...
View ArticleFacebook Messenger Users Can Now Report Violations Without Leaving the App
Facebook Messenger users can finally report other users who violate the social network's community standards without leaving the application. Product manager Hadi Michel revealed in a Newsroom post...
View ArticleThe Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change...
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a...
View ArticleQ&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers
At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of...
View ArticleCan Anyone Compete With Facebook and Google for Small-Business Advertisers?
The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much...
View ArticleWith Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing
Kevin Crull, chief operating officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he...
View ArticleLong-Form Brand Films Embrace the Art of Dance to Connect With Consumers
In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag...
View ArticleFox Execs Introduce ‘New Fox’ and JAZ Pods to Buyers at Upfront
Fox Broadcasting doesn't know whether it will still be a part of 21st Century Fox by this time next year--if the Disney-Fox deal closes, it will be spun off into a company called New Fox--but the...
View ArticleVirtual Influencers Lead to Virtual Inauthenticity
A recent new trend that's popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are...
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