VIDEO: 3 CES Takeways From Mastercard CMO Raja Rajamannar
After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand's marketing efforts in 2018 and beyond: simplicity,...
View ArticleHow Technology Is Creating New Sonic Identities For Brands
The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora's...
View ArticleHow CES Highlights the Speed of Change for Brands
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers' ability to make sense of...
View ArticleMove to America? Maybe if Trump Leaves, Say Norway’s Top Creatives
President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as "shithole countries" while desiring more immigrants from, specifically,...
View ArticleESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show
ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day...
View ArticleMajority of Consumers Want Brands to Take a Stand on Social and Political...
Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled "Championing Change in the Age...
View ArticleUsain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of...
In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show...
View ArticleFacebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music...
Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact...
View ArticleVIDEO: 5 Internet of Things Devices That Grabbed OMD’s Attention at CES
Looking for a cuddly robot? Or maybe you're interested in a pair of shoes that can detect when you've fallen and call for help? Good news--CES has a startup for you. Eureka Park, the area of the...
View ArticleOn Facebook’s Nuclear Bomb
On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook's CEO said that its 2 billion users will "see less public content like...
View ArticleVIDEO: HQ Trivia Host Scott ‘Quiz Daddy’ Rogowsky Talks About His First CES
Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the...
View ArticleIAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports
The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting...
View ArticleHere’s Why TLC Is Reviving Trading Spaces a Decade After It Went Off the Air
TV revivals aren't just restricted to scripted series like The X-Files and Will & Grace. TLC is bringing back one of its most popular shows ever, Trading Spaces, a decade after the series, which...
View ArticleYouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t...
YouTube executives further explained their decision to distance themselves--but not cut ties with--one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a...
View ArticleHulu Snaps Up Streaming Rights to ER—As Well As George Clooney’s Next TV...
Hulu continued its dual approach of bulking up both its original and acquired series slates by announcing two big coups today: The company has landed exclusive streaming rights to the hit medical...
View ArticleThe Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By...
When a show is as big as of a commercial and critical hit out of the gate as The Handmaid's Tale was last year--the Emmy- and Golden Globe-winning drama was also one of Hulu's most-viewed shows in...
View ArticleStreaming Service Crackle Will Rebrand As Sony Crackle This Spring
Sony's free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association's winter press tour. The new name will allow...
View ArticleAdweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017
January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on...
View ArticleInfographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads
There's a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they'll lose customers by getting into "political...
View ArticleWhy Eliminating Net Neutrality Is Bad for Women
The FCC's recent vote to eliminate net neutrality stands to impact some of the country's most enterprising innovators. It's a shortsighted action likely to result in unintended consequences for many...
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