Omnicom Acquires Management and Technology Consultancy Credera
Omnicom Group's digital and customer relationship management specialist Omnicom Precision Marketing Group has acquired a majority stake in mar-tech and ecommerce management and technology consultancy...
View ArticleW+K Amsterdam’s AR App Can Turn a Vinyl Record Into a Mind-Bending Lava Lamp
One of the most fascinating tech demos I saw at this year's Cannes Lions was unfortunately also one I wasn't allowed to talk about--until today. Wieden + Kennedy Amsterdam has launched an...
View ArticleOn the Adweek Podcast: The State of Social Media
This week, to mark the final episode with our dear social editor and podcast co-host, Miss Sami Main, we decided to devote the show to all things social. But first--a heartfelt goodbye to an amazing...
View ArticleFacebook Is Welcoming Youths Through the Doors of Its Digital Literacy Library
Facebook Thursday unveiled a collection of resources aimed at helping young people get the most out of digital technology and stay safe while doing it. The social network teamed up with the Youth and...
View ArticleFacebook Revealed 3 New Ad Solutions for Video Game Marketers
Facebook introduced three new ad tools for video game marketers, designed to help them reach valuable players. First, developers can now activate playable ads, which let players try a game in their...
View ArticleGetty Images Is Using Artificial Intelligence to Help Newsrooms Choose Better...
Getty Images is embracing artificial intelligence, starting with a way to help publishers pick photos. Today, the photo agency debuted a tool that uses AI to analyze a story and suggest photos that...
View ArticleLes Moonves Is Front and Center on CBS’ Earnings Call, but Doesn’t Address...
Almost a week after The New Yorker published its explosive story in which six women accused him of sexual harassment and intimidation, CBS Corp. CEO and chairman Leslie Moonves was front and center...
View ArticleMDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on...
Ad agency network MDC Partners called its financial performance for the first half of 2018 "poor" in an earnings call today but sounded more optimistic about the last six months of the fiscal year....
View ArticlePrimetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV
Television isn't dying, but it is changing. Commercials today are not standalone ads: They're integrated parts of multichannel strategies. Intuit, for example, masterfully used video in a recent...
View ArticleCelebs Are Disguised as Monsters and Animals in Fox’s Bonkers Trailer for The...
On a day when network execs shared their vision for "New Fox," the Fox Broadcasting network proved that "Old Fox" is still alive and well by dropping a trailer for its bonkers new celebrity singing...
View ArticleYouTube Trends of the Moment for Savvy Advertisers, July 2018
For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this third installment of "YouTube Trends of the Moment for Savvy Advertisers," Earnest...
View ArticleHow Smart Devices Like Fitbits Are Helping Law Enforcement Solve Crimes
A 20-year-old woman named Mollie Tibbetts went for an evening jog two weeks ago in a rural town in Iowa, and has not been seen or heard from since. When Tibbetts left the home where she was...
View ArticleLinkedIn: Here’s How to Mark a Conversation as Unread
Did you know that LinkedIn allows you to mark your conversations as "unread," so that they'll stand out among the rest of your messages? Our guide will show you how this works. Note: These screenshots...
View ArticleHere’s How Voice Technology Is Becoming More Inclusive
In 1972, Julia Child's PBS show The French Chef became the first program to offer captions for the hearing impaired. It was a watershed moment for the deaf and hard of hearing in the U.S., and...
View Article3 Ways CPG Brands Can Use Influencers to Boost Their Marketing Strategies
The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences,...
View ArticleThis PSA Tackles the ‘Mate Code’ That Keeps Guys From Stopping Their Drunk...
In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the...
View ArticleFX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers
It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a...
View ArticleGetting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My...
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over...
View ArticleBurger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many...
View ArticleCoppola Winery Is Using Music Festivals to Educate Consumers About Its Canned...
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking...
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