Peak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge...
View ArticleWatch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...
View ArticleJoanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...
View ArticleBurberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...
View ArticleCondé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleThe 2018 Graduate’s Guide to Marketing and Media
So you've just graduated from college. Congrats! Now comes the hard part--finding your first real-world job. The marketing and media industry is chock-full of young talent looking to score a coveted...
View ArticleThe Best TV Shows About Doctors, Ranked by Real Doctors
Medical professionals deal with life or death emergencies every day, all while juggling hospital politics and their own personal lives. That's just one of the reasons their highs and lows make the...
View ArticleWhat Counts as a Video View on Social Media?
We're in the midst of the great pivot to video, meaning viewing metrics are more important than ever. But what counts as a video view on social media? The answer depends on the platform. The Media...
View ArticleJack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era
Let's get this out of the way: Yes, juvenile humor is still OK. Kmart's "Ship My Pants" spot is still just as funny, charming and joyously silly as it was in 2013. What's not OK, especially after all...
View ArticleBustle Becomes the Latest Publisher to Create an Experiential Event
Bustle Digital Group is joining a number of other publications getting into the experiential events business. The digital publication will host an event, called Rule Breakers, scheduled to take place...
View ArticleFacebook Revamped Pages On Its Mobile Apps With an Eye Toward Local Businesses
Facebook announced a host of updates to pages on its flagship mobile applications with a focus on local businesses, noting that more than 1.6 billion people around the world are connected to at least...
View ArticleHow a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite
There is almost ubiquitous agreement among marketers that having purpose is relevant to modern brand building and is bottom line-positive to business growth. This idea of Purpose (with a capital P) has...
View ArticleHow a Boom in Feature-Length Films Is Transforming Branded Content
Branded content is in a transitional period. Whether you're a brand, agency or marketing consultancy, you've no doubt noticed that forming a loyal relationship with an audience is becoming harder than...
View ArticleColonel Costanza? Jason Alexander Turns KFC’s New Ads Into a Surreal Sitcom
Jason Alexander is the newest incarnation of Colonel Sanders. Of course, given George Costanza's career accomplishments via persistent deception, it's worth asking, "Was he actually hired for the role,...
View ArticleCannabis Goes Universal in This Campaign Showing Pot Users From All Walks of...
Cannabis retailer MedMen has been fighting stereotypes in its advertising for months now, featuring everyone from white-collar professionals to grandmothers as weed lovers. For a new $4 million...
View ArticleNielsen Aims to Make Local Media Buying More Precise With Its New Tool
Nielsen today announced a new tool that goes beyond basic demographics to measure local TV and radio audiences more precisely. The Local Nielsen Media Impact will pull insights from Nielsen Scarborough...
View ArticleOn the Adweek Podcast: Advice for New Grads
Our annual Graduate's Guide to Marketing and Media is now live! For the past three years Adweek had doled out advice on everything from working abroad to achieving that elusive work-life balance to...
View ArticleRetail Must Juggle Brand Preservation and Digitalization as It Evolves
Retail is one sector that has seen some dynamic changes in recent years, particularly with the rise of Amazon and ecommerce. We've also seen a wave of popular chains, like Toys'R'Us and Brookstone,...
View ArticleAgencies Need to Invest In Existing Talent Versus Recruiting Outsiders, Study...
For several years now, agencies have been struggling to retain and attract the right talent for the evolving digital age. But findings from a recent smith & beta, a talent development and education...
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