AwesomenessTV Goes After Brand Partnerships With the Help of Teen Chef Flynn...
Flynn McGarry, 19, is the chef-owner of one of New York's hottest new restaurants, Gem. But on Wednesday night, he closed the restaurant--where his prepared menu will set you back $155--and instead...
View ArticleHazy Mills, Creators of Grimm, Dig Their Werewolf Claws Into Advertising for...
It's tough to shock pest control pros, who are accustomed to spending most days up to their elbows in creepy crawlies. But trot out a hungry werewolf raiding a fridge, a ghost squatting in a man cave...
View ArticleMDC Partners Names First Managing Director, Healthcare
MDC Partners has hired Ned Russell in the newly-created role of managing director, healthcare, effective immediately. In the role, he will be tasked with working alongside agency partners to drive...
View ArticleApplebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth
Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and whispering about...
View ArticleDigitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This...
Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the...
View ArticleHow Univision Is ‘Reimagining’ Its Future During Its Business Review
Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are...
View Article6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...
View ArticleVice Media’s New CEO Makes Her Debut On The NewFronts Stage
Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...
View ArticleAt the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...
On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...
View ArticleRethinking Out of Home: Why Digitally Native Brands Are Flocking to the Medium
In late April, Postmates became the latest digitally native brand to go big with an out-of-home campaign in New York. The first effort, from 180LA, used poppy, bright colors with clever lines tailored...
View ArticleThis Dynamic Duo Found Success by Bucking Ad Industry Norms
Terri Meyer fondly recalls the time she called up the executive creative director at D'Arcy Masius Benton & Bowles and laid down the law. "Are you getting me that birthday present I want?" she...
View ArticleConversational Commerce Is on the Rise, and It’s Perfect for Mother’s Day
With Mother's Day right around the corner, many consumers are frantically Googling "2018 Mother's Day gifts" to come up with last-minute ideas, often needing to sift through pages of search results to...
View ArticleHow Top Social Brands Are Handling Organic Content on Facebook
Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the...
View ArticleHow China Is Trying to Become the World’s Leader in Artificial Intelligence
China's ambitions in artificial intelligence are insatiable. Wary that the Middle Kingdom is trailing the United States (the current leader in the field), government officials outlined a blueprint last...
View Article360i Recruits Agency Vet Away From FCB to Join the Team as New Chief Strategy...
Today, 360i--Adweek's Breakthrough Media Agency of the Year--announced the appointment of Raig Adolfo as its new chief strategy officer. Adolfo, currently the head of brand and business innovation...
View ArticleThis Freelance Creative Director Brought the NRA ‘Face2Face’ With 24 Gun...
When attendees of the NRA's annual convention came to Dallas, they came face to face with 24 victims of gun violence. Inspired by student activists at Marjory Stoneman Douglas High School, Dallas-based...
View ArticleArchitectural Digest’s Newest Digital Site Is Starting a Unique Ecommerce...
These days, publishers don't just want people to read their content--they want them to shop on their sites, too. And Clever, the eight-month-old digital website from Architectural Digest, also wants to...
View ArticleFacebook Proves It: Data Quality, Not Scale, Matters the Most
In digital advertising today, scale of data is a given. However, as of late, advertisers have started to recognize that scale is only as powerful as its effectiveness. Facebook's ongoing issues have...
View ArticleTelemundo Programming to Be Streamed on Hulu
Telemundo executives announced a new partnership with Hulu that will add over 3,000 hours of Telemundo programming to the streaming service. The platform will add episodes from more than 25 series...
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