Here Are Some Key Takeaways From Facebook’s F8 Developer Conference
Meaningful conversations and engagement are paramount for brands on Facebook now more than ever before. With the de-emphasizing of likes and Reactions giving way to the importance of shares and actual...
View ArticleBest Buy Refreshed Its Logo and Visual Identity With a Sleek New Look and...
Best Buy is retooling its go-to market strategy. The tech retailer has debuted a new logo, visual identity and campaign focused on the way the company can enrich the lives of its consumers with...
View ArticleEven Adweek Isn’t an Expert in Adweek, According to the Soon-to-Be Dead Klout
We all want to be experts at something. It feels good to know that, yes, you do know what you're talking about; that you can drop in an "actually" and actually be correct. And in a social media age,...
View ArticleCongress Releases 3,000 Russian Ads Found on Facebook
Members of the U.S. House Intelligence Committee have released thousands of Russia-linked Facebook ads, providing a closer look at how outside actors used the platform during the 2016 presidential...
View ArticleSkechers Sues Adidas, Claiming College Bribery Scheme Damaged Its Brand
Skechers has filed a lawsuit against Adidas, claiming the brand used a "deliberate, deceptive and illegal campaign" to elevate the Adidas image, which in turn has hurt the Skechers brand, according to...
View ArticlePornhub Created a Perfect (and SFW) Satire of Sportswear Ads to Hype Its New...
It just might be the oldest sport in history--playing with yourself. Pornhub is out with a new ad that magnificently skewers athletic marketing tropes--the kinds about pushing your body to the limit,...
View ArticleMaternity Leave Is No Vacation, So One Agency Created Hilarious Resort-Themed...
Maternity leave is no laughing matter for millions of professional women around the world. But in honor of Mother's Day 2018, 72andSunny New York decided to simultaneously eviscerate and make light of...
View ArticleThis Adorable Family of Corgis Will Prime You for the Royal Wedding
With this weekend's Royal Wedding quickly approaching, we met a royal family of corgis to promote Lifetime's Harry & Meghan: A Royal Romance. Adweek spoke with Tracy Lenhart from Lifetime about the...
View ArticleHow Influencers Are Turning the Business of Travel on Its Head
If you're anything like me, your head might be spinning with how fast influencer marketing is moving. Not only have social influencers become one of travel's most essential marketing tools, but they...
View ArticleBrands Are Creating Virtual Influencers, Which Could Make the Kardashians a...
We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still...
View ArticleInstagram: Here’s How to Use the Emoji Slider Sticker
Instagram released an emoji slider sticker for use in Stories, which allows your followers to answer questions using a sliding scale, rather than choosing one of two pre-determined answers. Our guide...
View ArticleWorkplace by Facebook Released a Microsoft Installer Package for Workplace Chat
Workplace by Facebook released a Microsoft Installer Package to ease the process for information technology teams dealing with its Workplace Chat features. The MSI will enable IT teams to install and...
View ArticleThe One Show to Honor Project Calling Russian Election Meddling the Century’s...
Even President Trump now acknowledges, however begrudgingly, that a group of Russian political actors made a concerted effort to interfere with the 2016 United States presidential election via...
View ArticleGoogle’s Latest Updates to Its Assistant Are Creepy—and Exactly What We Asked...
The Google Assistant might finally jump ahead of Amazon's Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google's new AI assistant sounds exactly like human...
View ArticleWhat to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad...
The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third...
View ArticleRyan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2
20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of...
View ArticleContests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleA Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...
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